Yesterday, I gave you 5 tips for writing a blog post that your readers will love and today I continue that series with 7 more tips.
6. Generate A List Of Potential Topics
Pretty self-explanatory, really. Simply grab a pen and paper and just start jotting down ideas.
Here’s the hard part…
Don’t editorialize or criticize your ideas. This is a judgment-free zone right now.
And keep this list for the future so that you can review it when you have a hard time choosing a new topic or refine the ideas.
7. Write Out As Many Distinctive Takeaways That The Reader Will Get From The Article
Before you organize your article’s outline, it’s critical to write down every single tip, trick, secret or piece of advice that you would like the reader to get out of the article.
8. Spin The Title To Uncover The Most Influential Choice
The title is critical to your post’s success because if your visitors don’t like it then they won’t click on it. And if they don’t click on it they won’t read it.
Because the title is so important, movie studios spend a lot of time and money testing different titles before they release the movie. They know that a lame name can lead to a lame box office draw.
And sometimes, just changing a word or two can make a huge difference.
Lets’ use the title of this post as an example which, BTW, was a lot different than what I eventually chose:
7 Strategies to Composing A Blog Article That Your Visitors Will Definitely Love
7 Strategies for Crafting A Blog Article Your Readers Will Actually Like
7 Secrets to Writing A Blog Article Your Followers Will Certainly Love
7 Secrets to Composing A Blog Article Your Audience Will Definitely Like
7 Secrets to Producing A Blog Post Your Followers Will Genuinely Like
7 Steps to Composing A Blog Post Your Subscribers Will Genuinely Love
7 Strategies to Composing A Blog Post That Your Visitors Will Definitely Like
7 Tips for Crafting A Blog Article Your Audience Will Really Love
7 Tips for Creating A Blog Article Your Followers Will Certainly Love
7 Strategies for Creating A Blog Post That Your Visitors Will Definitely Love
You got to have a plan to get there
9. Create An Outline So That You Know Where Your Going Is Among The Best Tips For Writing A Blog Post
If you were to fly straight from Los Angeles to New York and you didn’t have a flight plan then if you were off by only 1 degree, you might end up in Boston or Baltimore. Sure, they’re both beautiful cities but neither were where you wanted or needed to go.
However, you not flying a jumbo jet full of passengers so don’t get too detailed with your outline. Frequency of your posts has a huge factor on your search engine rankings so you don’t have time to dawdle around with things that won’t make a huge difference. So, spend no more than 20 minutes on your outline.
10. Write A Captivating Intro That Makes Your Reader Want To Read The Rest Of The Article
An intro needs to be both clear, so that the reader knows what the article is about, and captivating, so that the reader wants to read the rest of the article. If you don’t address both of these aspects of your intro then your reader won’t read the article at all.
So, hit them with a crazy fact…
9 out of 10 dentists don’t brush their teeth on days that end with “y”
Tell them an interesting story about how you overcame the problem you are about to address throughout the rest of the article…
I overcame my fear of writing by drinking a shot of Jack Daniels.
After you’ve grabbed their attention, let the reader know where you are going to take them because, when people know where you’re going, they’re much more likely to have a good time as they follow you.
11. Organize Your Content So That It Makes Sense
Let’s face it. Writing and reading an article can be exhausting if you don’t organize it properly. And before we delve into it any further, let me just point out that this is not the same thing as creating an outline. Whereas the outline is like the skeleton, the organization process is more like adding the muscle to the skeleton.
Here is what you want to do:
- Split up the takeaways we developed before into bigger segments
- Include more takeaways for some segments as well as cut those which will no longer fit
- Modify, eliminate and also rearrange the facts in every segment
- Include hyperlinks to your examples or information
- If any specifics come to you which you don’t wish to overlook, add them
12. Write Your Content
Now that we’re cooking with gas, it’s time to get writen’.
As with the Intro section, you have to hook your readers and keep them hooked as you reel them in. So, make sure that you never bore them because as soon as they get bored then they’re heading over to Youtube to watch some funny cat videos.
13. Share How You Feel Because People Connect With Emotions And Not Facts
Don’t misunderstand me. Facts are important but they’re not what get people to take actions.
Take politicians as an example and, specifically, the “Daisy” ad that President Lyndon Johnson ran against Barry Goldwater in 1964.
The ad featured a little girl holding a daisy as a nuclear bomb explodes making the accusation that if Goldwater became President that all of our children would die from a nuclear holocaust.
Even though it only aired one time or that there was no proof that this scenario would actually happen, that ad is credited with winning Johnson the election because it played to people’s emotions and not their brains.
It’s also the reason why all of the talking head idiots at Fox News and MSNBC have jobs.
After You Connect Emotionally, Be Sure To…
- Make your content relevant and timely
- Fill in the details. You’ve built the skeleton and added the muscle. Now you need to add the skin to complete the body.
- Edit, tweak and massage the content so that it’s not clunky or boring. You can do this by
- Adding or removing points
- Adding facts and linking to your sources
- Improving the flow of the content so that it’s easier to read
- Running a spell and grammar check to correct any errors
Well, that’s it for today! Check back on Monday for even more tips for writing a blog post that gets people talking.