Just about anyone stands to benefit from learning about video marketing. It does take some knowledge about how to create a successful video campaign, though. If you study the advice that follows, you will be well-equipped to move forward.
In addition to posting your video on YouTube, embed it on your website. This gives you greater control. You can include links around the video that are related to the content. Don’t worry about lost views since Google counts views no matter if the video is on YouTube or embedded on other sites.
You have all the information and keywords that you need in your video. So, you believe you are ready to go. Well, this isn’t necessarily true. Always put out interesting content. If your videos cannot live up to this most basic requirement, it may be time to take a different approach.
Make sure you build a way to track results into your video. Guessing is not accurate enough to base a business plan on. Actual numbers, though, give a far more accurate picture. Track how many people watched your video and more about them.
Keep in mind that YouTube has editing tools available. Annotations are one such tool. Perhaps you want to add some extra detail about the product, or you wish to promote it further with a special coupon code.
Thirty seconds, two minutes or three minutes – how long should your video be? The answer depends on how much you need to say, but shorter is usually better. The more you can condense your point without losing information, the more likely viewers are to remember what you’ve said and share it with others.
If you do not want to create videos yourself, get others to do it for you. Ask your viewers to create a video and have everyone vote on it, giving the winner a great prize, along with getting their video shown. You can choose the winning video to promote your business on your sites.
When you know how your video was received, get onto video 2! Use the information to make this video better than the last – hone the content, better the equipment, produce it in a more professional way and then release it to the world and do it all over again.
You do not necessarily have to spend a lot of money in order to create a good video. You don’t need professional equipment; just keep focus and balance in your shots. You really don’t even need to have a perfect script. Just keep your personality up front and speak directly to the video camera. If you’re really creative, going on camera may not even be necessary. Screen capture sequences and PowerPoint presentations sometimes get the job done.
Write a script for the intro and outro for your video. Just state your identity, your company name and the purpose of the video. At the end of each video ask your viewer to do something such as purchase a product or take a visit to your site.
One way that you market your business is to make your own “how to” videos. Be sure your video has all the information it needs to teach the viewer. People get really frustrated with videos that simply direct them to further information. People will use your company if you are open and honest and share relevant content with them.
Don’t ignore YouTube. Your video marketing content and campaign should start here. It provides you with free video hosting. It is also the third most visited website. Not only is it the most visited video site, it’s also a highly ranked search engine.
If you have some money to spend on marketing your videos, you can have your videos played on websites that your customers are apt to visit. Eschew any service that interrupts your video with popups or places your content in an inappropriate area. Try using surveys to see which websites your customers use frequently.
Always start your videos with a genuine and friendly greeting. You need to give them information about your business before they read your content. You should end your videos in a friendly way and remind people about your business and your website.
Take note of what people are saying about the videos you’re making. Your goal is to get more viewers for your video marketing campaign. So, if your viewers have feedback for you as to why they dislike your video or provide you with suggestions, you should listen to them. Implementing any ideas that they offer will give them a feeling of inclusion and show the viewers that their contributions are considered by the organization.
Video marketing brings great rewards. If you don’t have the knowledge and information necessary, the outcome may not be too impressive. Remember what you have read in the piece above, and you have the power to achieve real success by using video marketing.