19 Great Articles About The Best Link Building Strategies For 2014 And Beyond

best-link-building-practices-for-2014

It seems that every day I visit an SEO forum and there’s always a question about the best “link building strategies” for 2014. Actually, make that “questions.”

“What are the best SEO link building strategies?”

“How do I buy quality backlinks to my site?”

“What should the breakdown of my backlinks be?”

“Should I use anchor text in all of my backlinks or just a few of them?”

“How do I hire the best SEO optimization services?”

Link Building Strategies for 2014, 2015 and Beyond

Well, personally, I believe that the best link building strategies for 2014 and beyond should be broken down into two segments: link building and “link earning.”

My view is that link building refers to any link that you create on another site linking back to your site whereas link earning pertains to any links that others create linking to your site.

For example, when I give helpful advice on forums, post comments on blogs, or write guest posts for other sites, I’m link building. Yet, when I write content on my site and somebody links to it because they liked it, then that’s link earning and frankly, it’s the absolute best, most effective SEO strategy for 2014.

Link earning can be as simple as asking your visitors to share your page with their friends on Facebook. Or it can be a little more proactive like notifying the experts that you quoted know about your citation. For example, after I finish publishing this post, I send a DM to each expert I quoted on Twitter to let the know about it. At least 1/3 of the time, those experts send a tweet out to their readers which is a link to my site. Then those new visitors often retweet the content again. There’s more links.

However, most people out there on the Intertubes simply refer to all of this as link building so I’ve put together a list of 19 articles that will be answer all of your questions regarding beginner to advanced link building strategies. Enjoy!

best link building strategies for 2014
Paddy Moogan

The Beginner’s Guide to Link Building by Paddy Moogan

This is the quintessential beginner’s guide to building backlinks to your site. Everyone that wants to boost the traffic to their site and achieve higher rankings in the SERPs needs to read this guide at least once a year.

link building company
iPullRank

 

The Noob Guide to Link Building by iPullRank

So you’re a noob to link building and you might even be wondering how does SEO work. No problem! At one time every SEO expert was a noob. Well iPullRank does an excellent job showing you the best ways to get started with the latest link building strategies.

link building tools
Neil Patel

Advanced Guide to Link Building by Neil Patel

First of all, don’t the “advanced” in the title scare you off. Neil just happens to be one of the best SEO teachers out there because he makes the topic fun while achieving amazing results. Honestly, I review Neil’s guide once a month but it’s so damn good.

link building tools
Rand Fiskin

The Death of Link Building and the Rebirth of Link Earning – Whiteboard Friday by Rand Fiskin

If you haven’t already heard of Rand Fiskin’s “Whiteboard Friday”, do yourself a favor and make sure that you watch every single one because each week, he explains different aspects of SEO in a simple, straightforward style. In this particular video, he gives a comprehensive definition of “link earning” and explains some of the best way to earn links.

link building seo
Alan Muther

6 Awesome Link Building Tips For Increasing Website Visibility by Alan Muther

Casie Gillette
Casie Gillette

I just came across this article a few days ago because it was recommended by a friend. Well, I’m glad a took the time to read it because it revealed three tactics that I had never heard of before. I especially like the tactic about creating audio clips on Bandcamp. Since I’m not a musician, I had never heard of Bandcamp before but I can see how it could be one of the most effective link building strategies.10 Questions To Ask When Creating A Link Building Campaign by Casie Gillette

Look before you leap! That’s exactly what this article will show you how to do so that you develop a plan and find backlinks for your site.

Take a break from your Walking Dead binge about the zombie apocalypse to discover how to build backlinks that will help you survive the coming Google apocalypse.

link building software
Rand Fiskin

SEO for Business Explained: A Conversation With Rand Fishkin

If you have an already established business then you have to be much more concerned with destroying it because you might have employees whose lives depend on it. Well, Rand shot this video to explain how to use SEO to grow your business instead of destroying it.

link building in 2014
Greg Smith

The Local Link Building Guide of 2014 by Greg Smith

Do you have a local business that you’d like to rank higher in the search engines? Well then, local sites have to take a slightly different approach with cost effective SEO to make sure that they show up in the search engines without spending a butt-load of money.

link building packages
Jonathan Ball

For Every Link You Earn There Are Five More Worth Building by Jon Ball by Jon Ball

How do you cut through all of the noise out there to get your message across to your readers? Well, you do this by creating “earned links” that get people talking.

link bulldking india
Lasya K

7 Natural Link Building Strategies for 2014 and 2015 by Lasya K

Matt Cutts over at Google said it best with regards to natural backlinking, “The objective is not to “make your links appear natural”, the objective is that your links are natural.” The problem was that he never showed people how to create natural backlinks whereas Lasya does!

Kevin Gibbons14 Ultimate Link-Building Guidelines to Keep Safe in 2014 by Kevin Gibbons

Here’s another great article to really get you started on the right foot if you haven’t done any link building before. You’ll learn just about all of the basics for long-term SEO success.

link building campaign
Rand Fiskin

All Links are Not Created Equal: 10 Illustrations on Search Engines’ Valuation of Links by Rand Fiskin

Rand makes my list again because he knows his shit! And, in this article, he reveals how certain types of links are better than others and how you can build these more valuable links to your site.

link building uk
Jayson Demers

Link Building Post-Penguin 3.0: 6 Ways To Earn High-Quality Links by Jayson DeMers

With the most recent Google Penguin update, it’s critical that you change the way you think about link building. Jayson tells you not only why but how to do things the right way to say on Google’s good side.

link building australia
Lukasz Zelenz

12 Link Building Strategies that Actually Work by Lukasz Zeleny

Like in baseball, you shouldn’t try to win the game by cheating because that will just get you banned. However, you should try to uncover all of the best methods to insure success.

For example, sliding head first into first base has been proven time and again to take longer than running through the bag but there’s always somebody that tries to do it anyway. Well, have you ever seen anyone called safe after sliding into first? Nope!

With SEO, there’s a lot of advice that’s the equivalent of telling people to slide head first into first base. This is not the case with Lukasz advice.

Discussion on Latest Link Building Strategies with Marketing Experts

Wow! Wow! Wow!

Planet Web Solutions interviewed a couple dozen top SEO experts and edited their answers down into top quality advice. It’s a little dense (reading-wise) but it’s highly informative.

link building ideas
Cyrus Shepard

High-Value Tactics, Future-Proof Link Building – Whiteboard Friday by Cyrus Shepard

I love White Board Friday which is probably why they keep showing up on my lists. Hell, they’ve even showed up multiple times in this post. In this video, Cyrus details the process to make sure that your links get indexed and that you don’t get penalized later.

link building websites
Rizvan Ullah

5 Crucial Link Building Strategies After Google Panda 4.1 by Rizvan Ullah

What is Google looking for after the Panda 4.1 update and how can you give it to them so that they reward you handsomely? Read the freaking article and find out!

link building sites
Pratik Dholakiya

6 Crucial Link Building Strategies to Drive Quality Traffic
by Pratik Dholakiya

Pratik is so pratikal when it comes to link building. He doesn’t tell you to buy quality backlinks or use some pricey backlink software. He shows you how to do it effectively on your own without spending a dime.

The New Link Building Survey 2014 – Results

A few months back, Moz.com conducted a thorough survey of SEO experts to see how they were planning to link build in 2014 and beyond. Then they published an very influential infographic that you need to check out.

Best SEO Tips and Tricks Weekly Roundup for October 31, 2014

seo tips
Best SEO Tips and Advice Weekly Roundup for October 31, 2014

Here’s our roundup for the best SEO tips and tricks that we’ve come across this week. If you read nothing else, read these articles:

It’s Time To Treat Content As Part Of The User Experience by Ian Lurie on Moz.com

I don’t know why but it seems that every site owner treats their content like it’s a separate part of their business. I’ve never understood this thinking but I think every aspect of every site (whether it’s off page SEO, developing a SEO checklist, etc) is integral to that site and the SEO process and, if it’s not, it should be cut. Read it here.

Semantic Analytics: How to Track Performance and ROI of Structured Data by Mike Arnesen on Moz.com

If you are incorporating semantic markup into your site, and you should because it makes your site stand out in the SERPs, then you need to know how to track it’s effectiveness. If you do, you’ll create more engagement with your readers. If you don’t then you competition will simply steal viewers from your site. Read it here.

SEO Must Be About More Than Your Website by Casie Gillette on SearchEngineLand.com

“Plop plop, fizz fizz, oh what a relief it is.”

Do you know what product that tagline belongs to?

Alka-Seltzer of course!

Do you have a tagline for your business? Or a catchy jiggle? I’ll bet that anyone in San Diego could tell me the phone number to Corky’s Pest Control without having to look it up because they made their radio jingle so catchy.

Well, did you know that while 87% of purchases involve the buyer conducting a search, most of those searches don’t involve brand names? However, companies the incorporate their offline marketing strategies into their SEO have much greater success. Find out how to do it by reading the article.

Tracking Mobile Usability In Webmaster Tools

Over 70% of all web traffic runs over mobile devices so if you don’t know how to track your site’s mobile usability with Google’s Webmaster Tools then you’re losing out on a lot of business, leads and sales. Discover how to track your mobile site data here.

Gmail Messages Now Showing Up In Google Searches

Have you ever noticed that when you’re buying a new car, you seem to see many more cars like the one you want on the road. It’s like if you want to buy a red BMW then the freeways somehow swarm with them. This kind of thing happened to me earlier this week after I read this article. I started seeing my Gmail messages show up in the SERPs whereas I never noticed them before.

Of course, this service is kind of new and I am kind of blind but still, I should have noticed it. Check out this article to discover how it could affect your business.

Google Webmaster Guidelines Updated To Warn About Blocking CSS & JavaScript Files

I’m an SEO expert and even I find it confusing when Google changes the Google Webmaster Guidelines so I won’t call you stupid if you don’t know about their recent changes regarding CSS and JavaScript files. I’ll simply tell you to read this article to discover how it could affect your site’s rankings and how you can determine if your site is being affected rather simply.

Bing Now Lets You Search By Emoji

I’m filing this one under “Interestingly funny but pretty pointless.” Maybe I’m wrong but this kind of smacks of Bing’s inferiority complex driving them to try to be cool but, really, who needs to be able to search with Emojis? Still, it’s interesting.

Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana

Every once in a while, Google comes up with a true game changer and Treemaps looks like it’s going to be one of those. Basically, Treemaps are going to make it much easier to analyze your Adwords ROI and make your advertising campaigns much more effective. Read more here.

Why Did Google’s Pigeon Poop All Over Big Local Brands?

Are you managing a SEO account for a large local brand like Ace Hardware or Pizza Hut and noticed that your clients search engine traffic dropped significantly with the Pigeon update? Well, Andrew Shotland at SEL developed some very sound SEO theories about what caused this and some effective methods to reverse the effects.

Did You Discover Some SEO Tips and Tricks That Everyone Should Know About? Please Comment Below!

15 Ideas You Can Steal From SEO Experts About How To Write A Blog Entry

OK, Now It’s Time to Start Writing

By now, you’ve created a list of several topics and narrowed that list down to one topic that you want to write about. Then you created an outline and listed the takeaways that your readers will receive. So, you’re now ready to discover how to write a blog entry.

Simple Guidelines About How To Write A Blog Entry:

A lot of bloggers will tell you that you should keep your content under 1,500 words and that’s bullshit!

Your content should be as long as it needs to be. No more. No less. Just make sure that you don’t bore your readers.

But if you want people to share your content, BuzzSumo analyzed over 100,000,000 posts and determined that longer content gets shared more. So, you might want to…

  • Focus on writing content that is OVER 2,000 words.
  • Keep in mind that if writing long posts stops you from posting new content then shorter posts might be appropriate.
  • Case in point, check out Seth Godin’s blog. None of his content is very long. Frankly, if you write ten posts that get shared ten times each, that’s the same thing as writing one post that gets shared 100 times.
  • Attract more visitors since people are generally more visual.
  • Generate 3X as many shares on Twitter and Facebook and therefore even more visitors.

Make sure that you include an image in every post because it will…

Create a conversation by appealing to people’s emotions and asking them questions.

You have to play to your reader’s emotions

Positive emotions like awe, laughter and amusement tend to get the most shares whereas anger and sadness are passed along the least.

However, don’t mistake this for ignoring anger because that negative emotions be a strong way to kick off an article. Appeal to a person’s anger over a they are having problem (because nobody ever feels good about having a problem) but then transition to the joy of having solved their problem with the joy far outweighing the anger.

When you ask your reader’s a question, they will answer it in their head kind of in the way that I would tell you, “Don’t think about pink elephants.” It’s impossible to not then think about pink elephants. Likewise, they might actually answer your question in your blog comments.

Use data to support your argument or advice

You might have noticed that I have given you data like “3X as many shares”. While I could have said “this will cause your visitors to share your content more,” that doesn’t have the same power. Be as specific as possible with your data and people will trust you more.

Simplicity is the ultimate sophistication

There’s an SEO expert I follow who refers to himself as “The Don” because he really knows his stuff but he writes like a mobster with a 6th grade education.

Instead of writing “the wonderful ____”, he’ll write, “da mofo ____”.

Well, it’s really distracting and usually I have to read his post three times to understand what he’s saying.

Who knows how many visitors to his site aren’t as patient as I am and leave simply because he’s made his content hard to read?

So follow the KISS method (Keep It Simple Stupid!)

Set a time limit to write your blog post

Writing a blog entry is not like writing a novel. It doesn’t have to be perfect and, therefore, you don’t have spend a ton of time on it. So make sure that you set a reasonable time limit that will also push you to get the post written faster than you are normally comfortable.

Just don’t misunderstand me. Because you set a time limit of say two hours doesn’t mean that you can’t spend more time on it. Yet, setting a time limit makes you aware of how much time you are spending on your writing. Then when you get to the end of that time limit, you can set aside more time if you feel you have to.

And this is not the same thing as tracking how much time you spent writing because people tend to justify their actions. Therefore, if you simply kept track that it took you three hours to write the article, you’d probably justify it by saying, “Well, that’s just how long it takes.”

Setting time limits actually help you get more done in less time and with less effort because it focuses your mind on what you are set to accomplish.

Guidelines for Writing for Search Engines

Google Likes Text

Google can’t watch a video and tell you what it’s about nor can it look at an image of a light bulb and interpret it as a metaphor for having an idea. That’s why it’s very important to make sure that your text is correct and properly formatted.

In fact, as long as your blog doesn’t have to look completely professional, you might even consider including a few misspelled words. I do it all of the time with the keywords I’m targeting.

Also, you can use alternate spellings. For example, in the United States we write, “search engine optimization”; whereas, in Britain, it’s “search engine optimization”. Color vs. colour. You get the idea, right?

Google Likes Freshness

Refresh Old Content

Have you ever thought about simply updating a post instead of writing a new one?

Frankly, I do this all of the time because while most SEO principles have remained the same over the years, with every Google update, a few things change. But instead of writing a whole new post, I simply update a post to correct it and then write a little note at the top telling my readers that the post was updated.

And when you do this, be sure post a quick comment in the comments section about the update because a lot of your commenters will subscribe to the comments feed, will receive an email about the update and then visit your post again.

Write New Content

Of course, most of your content will be new and very fresh when it’s first posted. However, “evergreen” content remains fresh throughout time just like a redwood tree never goes dormant. This article you’re reading right now is evergreen because advice about writing a blog entry doesn’t change over time.

And if you are having a hard time generating new ideas for your blog posts, try tools like these:

QuickSprout

– Neil Patel created an amazing tool in which you paste your competitor’s URL and it pumps out their most shared post topics.

BuzzSumo

– As I mentioned earlier in this article, BuzzSumo shows you what content about your topic has be shared and what’s hot.

Quora

– Do you want immediate visitors? Head over to Quora and…

 

  1. Search for a question that hasn’t been answered yet.
  2. Answer the question.
  3. Write an in-depth answer on your blog.
  4. Go back to Quora and let people know about the in-depth answer.

Or you can even post a new question and ask people what they would like to know about your topic. Then answer their questions on Quora and on your blog.

Google Trends

– Discover what Google thinks is popular and then give the people what they want! Simple.

 

Alltop

– I hate wasting time trying to figure out if a particular blog is an authority or not and whether I should be following them. Well, AllTop chooses only the best blogs to include in their database. Plus, you can quickly see what people are writing about on any topic.

Twitter Advanced Search and Google Search with HootSuite Hootlet – Use the Advanced Twitter Search to see what people are tweeting about your topic right now. Alternatively, you can install the HootSuite Hootlet, search Google and see recent Tweets to the right of the search engine results.

Link to Other Great Content

When you write a paper for school, what’s one of the critical things you must do? Cite your sources.

Likewise, Google likes you to do the same thing. So, if you refer to another blog or site then be sure to give them credit and link to them.

Also, always keep your visitors in mind and think about what they would like to know. For example, in this article, I’ve written some bullet points that don’t go into a lot of detail so I’ve linked to other sites that delve more into that subjects.

Side note: when linking to other sites, always have the link open in a new browser tab or page.

Link To Other Great Content On Your Site

Like above, if you have already created content that delves more into a subject than the current post… link to it! However, don’t have it open in a new browser tab or page since your visitor is remaining on your site.

Google Likes To Know Your Location

Too many people are worried that Google is tracking them and while it’s partly true, it’s also completely overblown. Why? It’s pretty simple really.

Google wants to know where you are to give you relevant results. Additionally, when you tell Google where you’re located (especially if you run a blog that is local) it gives better results to potential visitors.

To Become An Authority, Apply Authority

Since you’re ready this, I’m guessing that you don’t have much authority on your topic yet. Am I right?

That’s not a problem at all as long as you are willing to do the research to help other people. Frankly, 90% of this article is curated from other sites. For example, Henneke at Copyblogger recommends:

  • Quote industry experts to demonstrate you have current knowledge of your field
  • Insert book citations to show you’ve done your research
  • Include credible statistics to add substance to your content
  • Present detailed examples or case studies to show you can apply your knowledge
  • Share strong opinions, and don’t be afraid to alienate readers who aren’t right for your business

It’s Not About You

I see this all of the time. I visit a site and read something like, “I boosted my site’s rankings” and then it goes on to the point of bragging. Who the BLEEP cares what they did?!

I don’t! I want to know how it’s going to help me.

So, always, always, always answer the reader’s main question, “What’s in it for me?”

Additionally, write to a specific reader instead of all readers. This will help you add flavor to your content and, while it will “speak” to fewer readers, it will speak to those readers better.

For example, I try to be funny even if it offends some of my readers because, frankly, I have enough people in my life that seem to have sticks up their asses with sticks up the sticks’ asses. I don’t want any more around me so my writing scares prudish people away.

Get Into The Nitty Gritty Details

I don’t know about you but I hate it when I see an intriguing title, I click on the link, start reading and then discover that the post doesn’t really tell me what I need to do because they don’t go into details. It’s just a waste of my time.

So, don’t piss your readers off and waste their time. Get into the details like I did in this article and if you can’t cover everything in the post then let your readers know that you will be posting more details really soon and get them to subscribe to your newsletter or RSS feed.

I did that with this article which is actually part 3 of a series about writing blog posts and so I have people visiting my site three (and maybe even four or five times by I cover everything about writing a blog entry.)

In fact, since I’m closing in on the 2,000 word mark and have other things to do today, I’m going to tell you that I will be posting Part 4 tomorrow and encourage you to sign up for my newsletter to receive an update about how to write a blog entry.

5 Ways Your Online Search Engine Ranking Is Now Affected By Google

 

online search engine rankingNot long ago, the Yahoo directory was the #1 way that people found information online and Google was just starting out. Hell, Yahoo wasn’t even worried about this little upstart and even the movies talked about buying Yahoo stock (like Noah Emmerich’s character in 2000’s Frequency.)

Well, in the last 30 days, Yahoo retired their directory and Google released a new update to it’s Panda algorithm. And, on top of that, Google’s search engine has even started presenting a ton of new information like facts, figures, movie times and reviews, etc. directly in it’s search results.

Just check out this search the I did for “baseball movies”…

online search engine ranking

 

And here’s what happens when you search for the movie Field of Dreams

online search engine ranking

 

So here are the five ways that your site and online search engine ranking is being affected by Google and what you can do about it.

online-search-engine-ranking-81.    Answer this question, is your site “The Ultimate Driving Machine?”

You’ve probably heard the saying, “You can’t make a silk purse of a sow’s ear.” Well, for some reason, so many businesses that come to us to help them rank their sites simply ignore this saying.

Their sites don’t provide any value and would be judged a poor product if they charged to access it.

Frankly, I don’t understand why business owners do this because it’s not that hard to correct. Just provide value to your visitors.

Are you a plumber? Then show people how to fix a common problem like unplugging a drain.

Are you a chiropractor? Give people some simple practices to reduce back pain.

Why? Because showing people examples rather than just telling people that you’re a great plumber or chiropractor builds trust with your visitors and makes you stand out from your competition who probably aren’t doing this.

2.     Branding is becoming more and more important when it comes to your online search engine ranking

Not long ago, most “SEO experts” taught people to purchase “Exact Match Domains” but we didn’t because we knew that branding would become more important and that for the long-term, an exact match domain wouldn’t work that well.

For example, if Goozleology followed the advice of every other “SEO expert” out there then we would have bought a domain like “TheBestSEOExpertsInTheUSA.com” which might be true but looks really weird.

Instead, we simply looked at what huge companies outside of the SEO industry were doing and we discovered that branding was most important because when people naturally link to your site, they use your brand name. And because exact match domain names could be easily ferreted out as “over-optimization”, it seemed pretty logical that Google would eventually crack down on this practice and guess what… they did!

Shocker!

3.     Inbound links are still important but in very different ways

It used to be that you could simply build a thousand links to your website and it would get ranked at the top of the search engines and to a certain extent that’s still true but in vastly different ways. Not to mention that Google is constantly adjusting it’s algorithm to counteract practices link building.

Now, it’s much more important to get high PR links from authority sites. Think of PR like the Richter Scale for earthquakes. A PR2 link is 10 times more powerful than a PR1 and a PR3 is 10 times more powerful than a PR2 and 100 times more powerful than a PR1.

Therefore, you can’t simply buy a bunch of links to your site in a couple of days. If you do that, it will send up a big red flag and get your site thrown in “The Sandbox” which is very difficult to get out of. That’s why, at Goozleology, we use a very different approach to link building.

Check out our recorded webinar (and register for our live webinar) to see how we do it but here are the basics…

  1. We buy a clean, PR6, expiring domain and create related content on that site related to our “money site”
  2. Then we buy about a dozen lower PR2-3 domains and create related content on those sites
  3. We boost the PR of the PR2-3 domains up to PR3-4 by linking the PR6 domain to them
  4. Finally, we link the now PR3-4 sites to our money site

Also, when it comes to the anchor text of those links, you simply have to ask one question, “Does what I’m doing seem natural?”

It could be natural for four out of ten links (40%) to have the anchor text “best SEO in San Diego” when linking to our website because we’ve had clients actually do this by placing links on their sites or sharing our business with their friends. And usually they just copy and paste the same content all over the place so Google wouldn’t think this is weird.

However, if 400 out of 1000 links (also 40%) into our site had the anchor text “best internet search engine optimization” that would really odd and, therefore, a huge mistake. On the other hand, 800 out of 1000 links (80%) with “Goozleology” as the anchor text would be normal because most people link to a business site using the business’ name.

Again, think “What’s natural?”

4. Google is now much more than a search engine

Every day since Google’s last update, we here at Goozleology are discovering new types of search results that Google is displaying because Google hasn’t released a statement detailing everything that’s changed but here are some of the cool things we’ve already found.

For instance, before the last update, if you searched for “MLB schedule” you would then get a list of sites that had the MLB schedule. But now, when you perform that search, the first thing that you see is that Google actually posts the schedule in the SERPs. You no longer have to go to another site…

online search engine ranking

Or if you search for “how many oz in a cup”, you’ll get your answer right away…

online search engine ranking

What about if you want to know about the Enterovirus? Well, right there on the right hand side you can find a definition without having to go to another site like WebMD.

online search engine ranking

 

And here’s a final example of how things have changed. A simple search for “Dallas Cowboys” give you this…

online-search-engine-ranking-6

online search engine ranking5.     You have to be thinking, “Is this NOW mobile friendly?”

It’s pretty simple. Over 60% of Internet searches are now performed on mobile devices like tablets and smart phones and a large percentage of the World can only access the Internet with mobile devices. And now that Google has launched Google Now, which allows people to search not only the Internet but also their calendars, notebooks and contacts plus a lot more, it’s even more important to make sure that your site is mobile friendly or it will get punished by Google because it will be seen as unfresh.

Follow this simple advice and you’ll beat 90% of your competition because, I guarantee that they’re not and their online search engine ranking is suffering because of it. However, if you need help building a better site or getting your wonderful site ranked, apply to work with Goozleology now.

What The Google Pigeon Update Means For The Rest Of 2014 And Beyond

Google Pigeon Update

So, in case you haven’t already heard because you’ve been distracted by serious news like ISIS or Ray Rice, Google launched a new update a few weeks ago which the SEO world has coined Pigeon because it’s update that focuses on local results. And there’s been talk all over the Interwebs about what the update changed (both good and bad.)

Because there are people far smarter and more experienced than I, I struck out on a fact finding mission and I uncovered some interesting facts, opinions and strategies.

[pwal id=”79599217″ description=”Click one of the buttons below to reveal the content”]

First, Pigeon seems to be targeted at local searches and results. If you have a local business then you’ve probably seen some changes. Non-local businesses have pretty much nothing to worry about.

Like every Google update before it, Pigeon’s landing certainly begs the question, what do we need to do to adjust our strategy? Yelp and Google Business Listings are Dominating Local SERPsProblem: Yelp and Google-owned entities are heavily competing with their main page counterparts.Solution: Think like Yelp. Credits: 3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

So, What Do You Need To Do Now To Rank Your Site With This Google Pigeon Update?

This probably has a lot to do with the recent accusations and threatened lawsuit by Yelp that Google wasn’t displaying Yelp listings higher in the SERPs even when searchers included “yelp” in the search. Therefore, it seems pretty simple… if your business isn’t on Yelp then it needs to be.

Secondly, it’s not just Yelp that’s getting boosted… it’s all local directories like OpenTable, CitySearch and even smaller directories are getting listed ahead of even the business’ official site. Credits: Google’s pigeon update solves yelp problem, boosts local directories

Now, some local business owners are upset about this but it’s understandable why Google has done this because these directories have built trust amongst their users. On the other hand, a small business site might have the trust of their current clients, it doesn’t have the trust outside.

What Can You Do To Make The Google Pigeon Update Of 2014 Work For Your Business?

Google Pigeon Update 2014This might sound completely nuts because The Yellow Pages have become almost extinct but it’s likely going to get a huge boost from this update because it’s a trusted source that’s been around forever. Credits: How To Optimize For Internet Yellow Pages & Directories

Conduct A Search For Your Business Type

Of course, some directories will work better for your business than others so simply search for your business type and take some notes about the directories that show up in the first 20 results. Then make sure your business is listed with those directories.

Know Your New Geographical Area

According to Mike Blumenthal on Moz.com, Google tightened the geographical area

If you are no longer included in the search radius you have several choices (besides opening another office). The one that makes the most sense is learn what geographic areas you are showing in and emphasize those AND find the less competitive categorical searches where you can compete to get some visibility. “Jewelry Appraisals” might not be as lucrative as “Jewelry” in a given market, but if you can dominate the search, it can lead to long term sustainable client acquisition. Figure out what these phrases are and be sure that you have both the right site content AND the right categories at places like YP.com and elsewhere. Credits: Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Moz

Additional Resources About The Google Pigeon Update That I Uncovered

In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing. One of my … Credits: Local Event Marketing: Earn Links, Build Citations, Get Moz

Google’s local algorithm update, “Pigeon,” took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the … Credits: How Google Pigeon Impacted Local Queries, and What You Can Do

Six top local SEOs share their Pigeon survival tips, and I’ve added a Pigeon-proofing checklist for your perusal! … The Moz Blog. MiriamEllis. 42 0. Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist. Credits: Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Moz

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