If you haven’t already read them, you should check out Website Video Production Optimization Benefits And Powerful Strategies Part 1 and Part 2
7. Don’t Stop At Youtube With Your Website Video Production
Too often, our new clients have dozens of videos posted on Youtube but they don’t embed the videos on their sites.
Look, you created the video to drum up business, right?
Well, if you don’t post the video on your site then you run the risk of your visitors hopping over to Youtube and getting distracted by funny cat videos. Don’t force them to leave your site to get the info they want.
Always embed your Youtube videos on you site so you don’t lose visitors
IMPORTANT: For proper website video production don’t just embed the video on your site by itself. Google can’t read videos so it has no idea what it’s about. So you need to make sure that you either surround the video with related content or even a transcript of the video.
And don’t just post your videos to Youtube. Sure, Youtube gets the most visitors be far so you definitely need to post your videos on Youtube. However, there are a lot of people that prefer other sites like Vimeo and DailyMotion.
For instance, I have a crazy friend that absolutely won’t do business with a large company. He’s says that he’s just helping the little guy but why do you go to Whole Foods Greg? Why do you go to Whole Foods?
OK, got a little off topic there.
My point is that it doesn’t matter why people go to sites other than Youtube. It only matters that if you don’t publish there as well then you’re losing out a good portion of the market. Plus, if there is a video site where most of you clients hang out, you’d be insane to not post there as well.
8. Break Longer Videos Down Into A Campaign Of Shorter, More Targeted Videos And You’ll Get A Lot More Views Out Of Them.
For example, every other Tuesday I conduct SEO webinars that range in length from 1-3 hours and cover many different SEO topics during each webinar. And I always post the entire webinar on Youtube for my viewers to review and attract new clients but I also take it a step further.
You see, when you post one long view, you still only get one title to tell the viewer what it’s about and that video can only show up once in the SERPs. But when you break the video down into much shorter segments, you get a whole lot more exposure.
Check this out. The last webinar I did was about three hours long and was mainly about backlinking. Then I broke it down into 13 videos that ranged from keyword research to content creation to backlinking. And, whereas, the long video scares off a lot of viewers because of its sheer length (it also converts a lot of highly targeted viewers), the shorter videos attract a ton of viewers that simply would never watch the longer video.
Plus, I can now show up multiple times in the SERPS for multiple keywords!
Here’s the 3 hour SEO webinar I recorded:
[video_player type=”youtube” youtube_remove_logo=”Y” youtube_force_hd=”hd720″ width=”640″ height=”360″ align=”center” margin_top=”0″ margin_bottom=”20″]aHR0cDovL3lvdXR1LmJlL01RQ0MwaE5WanhN[/video_player]
And here’s Part 1 of that whole webinar which is only 10 minutes long:
[video_player type=”youtube” youtube_remove_logo=”Y” youtube_force_hd=”hd720″ width=”640″ height=”360″ align=”center” margin_top=”0″ margin_bottom=”20″]aHR0cDovL3lvdXR1LmJlL1NDdlhwZXJOSVBz[/video_player]
9. This One Is Really Simple… Always Include A Call To Action!
If you don’t include a call to action then your visitors won’t do what you want them to do
People aren’t stupid but they certainly act that way when they watch videos because they get sent into a sort of trance. The good thing is that you can use this trance to your advantage throughout all of your website video production. All you have to do, is tell them exactly what you want them to without breaking them out of the trace.
You’ve probably experienced this more than once. You’re watching a video and then ten minutes later your on the video producer’s site getting more information and you don’t even remember making a conscious choice to visit the site. Sucker!
With website video production one of the best things you can do to build your business is to create a call to action to grow your email list. You can either grease the wheels with a freebie to get them to sign up or you can just tell them to sign up for advice and updates.
10. And this one is critical to the success of #9… never make a sales pitch!
Youtube and the rest of the Internet is flooded with sales letters and videos that don’t provide any real value. That’s why you always want to make sure that you provide value every single time you post a video. When you do this, people will contact you because you’ll stand out amongst all of the videos that are just sales pitches.
It’s not overly complicated. Simply educate your audience by answering questions that you know they have. Even a two or three minute video can be a powerful thing.
Or maybe you know people would be interested in a review of a product or service that you just bought. That could be a very valuable little video that could even leads to some affiliate commissions.
Now, this doesn’t mean that you can tell people about a special offer or one of your products. It simply means that your video should be at least 90% value and 10% “sales notification” and not some hypey pitch.
11. Optimize Your Videos By Including Your Keyword In The Title, Description And Tags And Add Related Keywords In The Description And Tags.
Plus, one trick that most people don’t know about is that you should name the video file on your computer as the keyword before you upload it. Google hasn’t confirmed this but there’s a lot of proof that they file name has a big effect.
To test the theory, I created two identical videos (for a relatively easy-to-rank-for keyword) with the same title, description and tags. The only difference was that I chose a random file name for one and used the keyword as the file name on the other.
Without any backlinks, the video with the keyword as the file name was ranked on the first page whereas the other video was on page three of Google’s video search function (it wasn’t even within the first ten pages of the regular results.)
12. Pick Your Topics And Then Do One Or More Of The Following…
Educate… Ask and answer questions… Review products… Provide case studies… Tell a story… Expose lies… Go “behind the scenes”…
The opportunities are endless for your website video production.
One of my favorite ways of creating videos is to just record work that I’m doing for my clients with Camtasia Studio. Of course, most of the stuff that I record is worthless and gets deleted but at least once a day, I uncover a little gem that I convert into a video.
13. Using Rich Snippets
So, your visitor is on Google and they see this:
Which of these search results stand out to you?
Would you believe that the #2 result gets more traffic than the #1 spot?
I can’t definitely prove it because I’m not the webmaster for Wikipedia or Table for Two Blog but, in my experience, search results with the images from the rich snippets outperform listings above them that don’t have rich snippets.
Therefore, it’s very important to use rich snippets on all of you posts that would benefit from them like videos, recipes and image pages.
However, Google recently changed their algorithm within their algorithm which emphasizes the quality of pages that have rich snippets embedded because they wanted to clean up their SERPs. So, as always, it’s critically important to focus on the quality of your video’s page.
Need help with your website video production and SEO? Apply to work with Goozleology today!