We’re finally at the end of our series about how to write a blog post that your readers find informative and that they pass on to others. And if you haven’t read the other parts, be sure to check them out:
Part 1: 5 Secrets to Writing A Blog Post That Your Readers Will Love
Part 2: 7 Tipes For Writing A Blog Post That Your Followers Will Certainly Love
Part 3: 15 Ideas You Can Steal From SEO Experts About How To Write A Blog Entry
Part 4: Unbelievable Website Content Writing Tips For Success
You are here >> Part 5: You Haven’t Seen This List About How To Write A Blog Post On Buzzfeed
So, you’ver written the post and now you’re editing it to make sure that your readers will love it because it’s chock full of value. Here are a few more questions you should ask yourself before you click the “Publish” button.
Did you take the journalistic approach as you wrote the post?
Too often these days, every blogger out there just spews a bunch of garbage without backing it up with facts. And don’t even get me started on politicians and talk show pundits… who also have their own blogs.
As Dan Moyle at Hubspot suggests, “Answering the 5 Ws — who, what, where, when and why — is a great place to start. Add in the ‘how’ and you’ll have content that’s helpful and engaging.”
So, did you get your facts straight by doing proper research?
Look, a lot of your readers won’t check your facts and will simple assume what you’re telling them is true. But if one reader does check your facts and discovers that your facts aren’t really facts but are rather “facts”, they can ruin your reputation by telling others that you’re full of shit.
Side note: like I mentioned before, if you’re a politician or pundit, ignore what I just said and do the complete opposite because it doesn’t matter anyway.
You have to earn the trust of your readers
Facts are great but if your readers don’t trust you then all of the facts in the world won’t matter. One of the best ways to earn trust is to simply let your readers know where you discovered your facts by crediting your sources? You don’t have to come up with original content all of the time but you must give credit where credit is due. For one, it’s the right thing to do. Second, it builds more trust with your audience.
For example, if I tell you that XYZ stock is hot and that you should buy it, you’d probably scoff at me. But if I told you that XYZ stock was hot an gave you a link to a post by Warren Buffett, you’d probably jump on your eTrade account and pick up that stock, right? Why? Because I earned your trust by showing you who I trust.
Henneke at Copyblogger put together 17 ways that you can earn the trust of potential clients. Check it out after your done reading the rest of this article and you’ll dominate your competition.
Edit and edit and edit some more
Have you heard the saying “writing is editing”? Well, it’s true. So spend time editing your post. In fact, I highly recommend editing your content at least three times with 24 hours in-between each edit. Then take another 24 hours before proofreading and publishing your content.
Each time you edit and step away from your writing, you’ll come at it with fresh eyes. This makes it possible to see how your audience might be confused or take something the wrong way. Just don’t go overboard, three times enough because as the Law of Diminishing Returns states, each successive pass takes more time without providing much more benefit.
Is your content understandable to your target audience?
Doesn’t this sound like stupid simple and obvious? Well, it is. But it’s also truly easy to overlook because a lot of the time people assume that everybody else knows as much as they do which is kind of ridiculous because, if they knew what it’s assumed they know, then why would they be reading the post in the first place?
Usually, just asking yourself this question will clear up a lot of confusion and misunderstandings for your audience but you can also ask yourself these questions as well:
- Have you chosen the right method of delivery?
As they say in film school, a picture speaks a thousand words and a video speaks 24,000 words per second. So, in some cases, a video might be the best delivery method. However, other times, simple step-by-step instructions are better with simple text and images.
- Have you spent some time matching your content to the reader’s persona?
Meaning, if you are writing a real estate blog, have you considered whether your readers are looking for a home to raise a family in or are they investors looking to buy and rent apartments. Every audience is unique and you should write for that audience.
- Will your readers understand the context?
For example, I’m a bit of a joker and I add a lot of funny stuff to my posts. However, jokes can be “lost” on some people and lead to the opposite reaction of what I want to happen. Basically, think like a politician and ask, “Can this be taken out of context?” If it can, then rewrite it. But if you start to become a politician, do us all a favor and shut up.
- Did you employ the KISS (Keep It Simple Stupid) method?
Usually, you want to write a blog post so that it’s easily readable to even a sixth grader because this is usually how people talk in everyday life. However, you also have to respect your audience’s reading level. If you’re writing a financial blog, your readers probably are well educated and you shouldn’t “dumb it down”to a sixth grade level. Here’s a little trick: once your blog starts getting comments, determine the level of your readers and then take it up a notch or two.
- Are you making old ideas new again?
In theatre school, one thing that was hammered into us was that there really aren’t any new stories. Shakespeare didn’t tell original stories but he did tell them better than anyone before or after him.
Also, sometimes taking an idea that you learned elsewhere and simply rephrasing it helps more people understand it. It’s like when somebody explains to you exactly how to something but, even though you’re not an idiot, you just don’t get it. Then somebody else tells you basically the same thing but in a slightly different way and all of the sudden it just “clicks” and you understand it. For example, I essentially copied the idea for this post from Ahava’s guide and fleshed it out a little more.
- Will your content cause people to take action?
Writing a blog post is pretty much a waste of your reader’s time, not to mention yours as well, if it doesn’t cause them to take action. So, you need to know if your content provides a clear “call to action”. If you just wrote a post about the best exercises to grow muscle, tell them to hit the gym or sign up for your fitness newsletter because inaction will lead to poor results. Poor results mean that you’re not building trust with your audience.
Can Your Readers Make A Comment?
You may have noticed that a lot of news sites have disabled the comments sections because of the trolls out there making the conversations unbearable. For some types of sites, like political sites, this might make things more polite. However, there are benefits and negatives to having a comments section.
Benefits of comments
- Your post remains fresh because every new comment makes changes the page.
- Your readers might subscribe to updates and, therefore, visit your site more often.
- You can get feedback
from your readers about whether your content or advice is great and discover topics that they would like you to cover.
Disadvantages of comments
- Spam – if you have a comments section, you will get comment spam so you’ll have to delete the spam. Although there is some plugin software like Akismet that will help block a lot of, but not all, spam
- Haters – internet trolls are a part of the game. Even the absolute best posts by the best writers generate will garner some hate. However, don’t delete negative posts. Instead, take the high road and respond to them in a positive, constructive matter. Even five-star resorts get complaints but they are five-star because they know how to address those complaints properly.
- Can reduce SEO – You may optimize your content for a particular keyword but your audience doesn’t care about your SEO. So, let’s say that your keyword percentage is in the appropriate 1-2% range. Then, your readers post a bunch of comments to the point of doubling the content on your page. Well, now you keyword percentage is cut in half.
Not sure what to do? Well, Seth Godin wrote a wonderful post about why he doesn’t allow comments on some of his blogs and why he allows them on others.
Have you invited your readers to share their opinions?
It’s a little thing but if people aren’t asked to share, they likely won’t. It may sound cliche, but cliches are usually based in truth, and people operate in a mindless way most of the time. Therefore, simple instructions get people to take action without them even realizing that you told them to do so.
Is there a summary of actions that your readers can take?
Your reader just spent a bunch of time reading your article so make sure that they know what to do to succeed. Kind of related to telling people to share their opinions, you simply have to tell them what to do next.Have You Made It Easy For Your Readers To Share Your Post With Their Friends, Family And Colleagues?
Emotions are what make people take action, not logic. So make sure that your content causes an emotional response and it will be easy to get them to share your content with others. However, if you don’t connect with them emotionally, they likely won’t find your content valuable and they won’t share it.
Have you asked them to share your post?
Again, a lot of people won’t share your content if you don’t ask but they will gladly do it if you simply ask. A small step that will lead to large gains.
Have you given them an easy way to share your content?
There are a lot of easy to use plugins that make it possible to allow your readers to share your content via Twitter, Facebook, Linkedin, Google+ so make it easy for them to do so.
However, it might seem counter-intuitive but our research and that of other SEO experts like Neil Patel shows that too many sharing options lead to less sharing. For example, providing four sharing options rather than three led to a 31% reduction in sharing. Whis is why you’ll notice that our blog only gives three options: Facebook, Twitter and Linkedin. Likewise, pick the top three social networks where your readers hang out.
And remember that a little personalization with your social media (like hashtags to tweets) goes a long way.
For an amazing infographic that you can follow to increase your social media share, you have to check out this post by Blair Evan Ball
Getting The Traffic Your Awesome Post Deserves!
Is your blog not even getting a trickle of traffic?
Then stop working on your site, find other sites to guest post on and start building some relationships with those bloggers… you got to give some to get some as they say. So guest posting is the best way to generate traffic but it takes time build relationships with other bloggers, ask what king of content they need, etc.
Therefore, while you should look for those guest blogging opportunities, there are other ways to get the word out about your post to generate some traffic. Here are just a few:
- You can see if your post can help others on Twitter by doing a simple search for your main keyword and then letting a few people know about the post. A little trickle can turn into a flood on Twitter.
- Share your blog post with prospects through your newsletter or a quick email.
- Share your blog post with colleagues and ask them to comment and share it.
- Syndicate your post on Linkedin and other websites.
- Give it a boost using paid marketing. $5 on Facebook can start the ball rolling. Or you can try services like Outbrain which will post a “sponsored post” on related sites.
- Pitch your post to the press. This can be a bit tough but just one link from even a minor newspaper or magazine can send a lot of targeted traffic that will already be predisposed to trust you because they’re coming from a trusted referral.
- Post teasers to discussion boards or other websites related to your topic. Readers on those boards are already interested in your topic. Just make sure that you don’t break any forum rules and don’t be blatant with your teaser.
Conclusion Regar How To Write A Blog Post
Now, you’ve discover how to write a blog post that will get more traffic. If you follow the advice above, you’ll write much more effective blog posts so review your post and make sure that it meets all of the criteria above.
And so since you are at the end of this post, I guess you found it really valuable. So would you do me a favor and share it with your friends and post a comment below?