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You Haven’t Seen This List About How To Write A Blog Post On Buzzfeed

how to write a blog post

We’re finally at the end of our series about how to write a blog post that your readers find informative and that they pass on to others. And if you haven’t read the other parts, be sure to check them out:

Part 1: 5 Secrets to Writing A Blog Post That Your Readers Will Love
Part 2: 7 Tipes For Writing A Blog Post That Your Followers Will Certainly Love
Part 3: 15 Ideas You Can Steal From SEO Experts About How To Write A Blog Entry
Part 4: Unbelievable Website Content Writing Tips For Success
You are here >> Part 5: You Haven’t Seen This List About How To Write A Blog Post On Buzzfeed

So, you’ver written the post and now you’re editing it to make sure that your readers will love it because it’s chock full of value. Here are a few more questions you should ask yourself before you click the “Publish” button.

how to write a blog post

If you get the facts straight you can save lives

Did you take the journalistic approach as you wrote the post?

Too often these days, every blogger out there just spews a bunch of garbage without backing it up with facts. And don’t even get me started on politicians and talk show pundits… who also have their own blogs.

As Dan Moyle at Hubspot suggests, “Answering the 5 Ws — who, what, where, when and why — is a great place to start. Add in the ‘how’ and you’ll have content that’s helpful and engaging.”

So, did you get your facts straight by doing proper research?

Look, a lot of your readers won’t check your facts and will simple assume what you’re telling them is true. But if one reader does check your facts and discovers that your facts aren’t really facts but are rather “facts”, they can ruin your reputation by telling others that you’re full of shit.

Side note: like I mentioned before, if you’re a politician or pundit, ignore what I just said and do the complete opposite because it doesn’t matter anyway.

You have to earn the trust of your readers

Facts are great but if your readers don’t trust you then all of the facts in the world won’t matter. One of the best ways to earn trust is to simply let your readers know where you discovered your facts by crediting your sources? You don’t have to come up with original content all of the time but you must give credit where credit is due. For one, it’s the right thing to do. Second, it builds more trust with your audience.

For example, if I tell you that XYZ stock is hot and that you should buy it, you’d probably scoff at me. But if I told you that XYZ stock was hot an gave you a link to a post by Warren Buffett, you’d probably jump on your eTrade account and pick up that stock, right? Why? Because I earned your trust by showing you who I trust.

Henneke at Copyblogger put together 17 ways that you can earn the trust of potential clients. Check it out after your done reading the rest of this article and you’ll dominate your competition.

Edit and edit and edit some more

Have you heard the saying “writing is editing”? Well, it’s true. So spend time editing your post. In fact, I highly recommend editing your content at least three times with 24 hours in-between each edit.  Then take another 24 hours before proofreading and publishing your content.

Each time you edit and step away from your writing, you’ll come at it with fresh eyes. This makes it possible to see how your audience might be confused or take something the wrong way. Just don’t go overboard, three times enough because as the Law of Diminishing Returns states, each successive pass takes more time without providing much more benefit.

how-to-write-a-blog-post-and-make-moneyIs your content understandable to your target audience?

Doesn’t this sound like stupid simple and obvious? Well, it is. But it’s also truly easy to overlook because a lot of the time people assume that everybody else knows as much as they do which is kind of ridiculous because, if they knew what it’s assumed they know, then why would they be reading the post in the first place?

Usually, just asking yourself this question will clear up a lot of confusion and misunderstandings for your audience but you can also ask yourself these questions as well:

  • Have you chosen the right method of delivery?

As they say in film school, a picture speaks a thousand words and a video speaks 24,000 words per second. So, in some cases, a video might be the best delivery method. However, other times, simple step-by-step instructions are better with simple text and images.

  • Have you spent some time matching your content to the reader’s persona?

Meaning, if you are writing a real estate blog, have you considered whether your readers are looking for a home to raise a family in or are they investors looking to buy and rent apartments. Every audience is unique and you should write for that audience.

  • Will your readers understand the context?

For example, I’m a bit of a joker and I add a lot of funny stuff to my posts. However, jokes can be “lost” on some people and lead to the opposite reaction of what I want to happen. Basically, think like a politician and ask, “Can this be taken out of context?” If it can, then rewrite it. But if you start to become a politician, do us all a favor and shut up.

  • Did you employ the KISS (Keep It Simple Stupid) method?

Usually, you want to write a blog post so that it’s easily readable to even a sixth grader because this is usually how people talk in everyday life. However, you also have to respect your audience’s reading level. If you’re writing a financial blog, your readers probably are well educated and you shouldn’t “dumb it down”to a sixth grade level. Here’s a little trick: once your blog starts getting comments, determine the level of your readers and then take it up a notch or two.

  • Are you making old ideas new again?

In theatre school, one thing that was hammered into us was that there really aren’t any new stories. Shakespeare didn’t tell original stories but he did tell them better than anyone before or after him.

Also, sometimes taking an idea that you learned elsewhere and simply rephrasing it helps more people understand it. It’s like when somebody explains to you exactly how to something but, even though you’re not an idiot, you just don’t get it. Then somebody else tells you basically the same thing but in a slightly different way and all of the sudden it just “clicks” and you understand it. For example, I essentially copied the idea for this post from Ahava’s guide and fleshed it out a little more.

  • Will your content cause people to take action?

Writing a blog post is pretty much a waste of your reader’s time, not to mention yours as well, if it doesn’t cause them to take action. So, you need to know if your content provides a clear “call to action”. If you just wrote a post about the best exercises to grow muscle, tell them to hit the gym or sign up for your fitness newsletter because inaction will lead to poor results. Poor results mean that you’re not building trust with your audience.

Can Your Readers Make A Comment?

You may have noticed that a lot of news sites have disabled the comments sections because of the trolls out there making the conversations unbearable. For some types of sites, like political sites, this might make things more polite. However, there are benefits and negatives to having a comments section.

Benefits of comments

  • Your post remains fresh because every new comment makes changes the page.
  • Your readers might subscribe to updates and, therefore, visit your site more often.
  • You can get feedback
    from your readers about whether your content or advice is great and discover topics that they would like you to cover.

Disadvantages of comments

  • Spam – if you have a comments section, you will get comment spam so you’ll have to delete the spam. Although there is some plugin software like Akismet that will help block a lot of, but not all, spam
  • Haters – internet trolls are a part of the game. Even the absolute best posts by the best writers generate will garner some hate. However, don’t delete negative posts. Instead, take the high road and respond to them in a positive, constructive matter. Even five-star resorts get complaints but they are five-star because they know how to address those complaints properly.
  • Can reduce SEO – You may optimize your content for a particular keyword but your audience doesn’t care about your SEO. So, let’s say that your keyword percentage is in the appropriate 1-2% range. Then, your readers post a bunch of comments to the point of doubling the content on your page. Well, now you keyword percentage is cut in half.

Not sure what to do? Well, Seth Godin wrote a wonderful post about why he doesn’t allow comments on some of his blogs and why he allows them on others.

Have you invited your readers to share their opinions?

It’s a little thing but if people aren’t asked to share, they likely won’t. It may sound cliche, but cliches are usually based in truth, and people operate in a mindless way most of the time. Therefore, simple instructions get people to take action without them even realizing that you told them to do so.

Is there a summary of actions that your readers can take?

Your reader just spent a bunch of time reading your article so make sure that they know what to do to succeed. Kind of related to telling people to share their opinions, you simply have to tell them what to do next.Have You Made It Easy For Your Readers To Share Your Post With Their Friends, Family And Colleagues?

Emotions are what make people take action, not logic. So make sure that your content causes an emotional response and it will be easy to get them to share your content with others. However, if you don’t connect with them emotionally, they likely won’t find your content valuable and they won’t share it.

Have you asked them to share your post?

Again, a lot of people won’t share your content if you don’t ask but they will gladly do it if you simply ask. A small step that will lead to large gains.

Have you given them an easy way to share your content?

There are a lot of easy to use plugins that make it possible to allow your readers to share your content via Twitter, Facebook, Linkedin, Google+ so make it easy for them to do so.

However, it might seem counter-intuitive but our research and that of other SEO experts like Neil Patel shows that too many sharing options lead to less sharing. For example, providing four sharing options rather than three led to a 31% reduction in sharing. Whis is why you’ll notice that our blog only gives three options: Facebook, Twitter and Linkedin. Likewise, pick the top three social networks where your readers hang out.

And remember that a little personalization with your social media (like hashtags to tweets) goes a long way.

For an amazing infographic that you can follow to increase your social media share, you have to check out this post by Blair Evan Ball

Getting The Traffic Your Awesome Post Deserves!

Is your blog not even getting a trickle of traffic?

Then stop working on your site, find other sites to guest post on and start building some relationships with those bloggers… you got to give some to get some as they say. So guest posting is the best way to generate traffic but it takes time build relationships with other bloggers, ask what king of content they need, etc.

Therefore, while you should look for those guest blogging opportunities, there are other ways to get the word out about your post to generate some traffic. Here are just a few:

  1. You can see if your post can help others on Twitter by doing a simple search for your main keyword and then letting a few people know about the post. A little trickle can turn into a flood on Twitter.
  2. Share your blog post with prospects through your newsletter or a quick email.
  3. Share your blog post with colleagues and ask them to comment and share it.
  4. Syndicate your post on Linkedin and other websites.
  5. Give it a boost using paid marketing. $5 on Facebook can start the ball rolling. Or you can try services like Outbrain which will post a “sponsored post” on related sites.
  6. Pitch your post to the press. This can be a bit tough but just one link from even a minor newspaper or magazine can send a lot of targeted traffic that will already be predisposed to trust you because they’re coming from a trusted referral.
  7. Post teasers to discussion boards or other websites related to your topic. Readers on those boards are already interested in your topic. Just make sure that you don’t break any forum rules and don’t be blatant with your teaser.

Conclusion Regar How To Write A Blog Post

Now, you’ve discover how to write a blog post that will get more traffic. If you follow the advice above, you’ll write much more effective blog posts so review your post and make sure that it meets all of the criteria above.

And so since you are at the end of this post, I guess you found it really valuable. So would you do me a favor and share it with your friends and post a comment below?

Unbelievable Website Content Writing Tips For Success

OK, so now you’re not going to hire any companies in Bangalore, India to write your content because you don’t want to pay ridiculous rates and, more importantly, you want to make sure that it meets all of this criteria to being valuable. It’s one of the keys to successful website content writing. If your content doesn’t meet all of the criteria below, then go back and correct it before you click the “publish” button. Your readers will thank you for it by spreading it around to their friends.

Before we move on, if you haven’t checked out the previous posts in this series, you might want to do so now:

Part 1: 5 Secrets to Writing A Blog Post That Your Readers Will Love
Part 2:
7 Tipes For Writing A Blog Post That Your Followers Will Certainly Love

Part 3: 15 Ideas You Can Steal From SEO Experts About How To Write A Blog Entry
You are here >> Part 4: Unbelievable Website Content Writing Tips For Success
Part 5: You Haven’t Seen This List About How To Write A Blog Post On Buzzfeed

Here’s handy guide with some amazing tips by Ahava Leibtag that that you can use as a template and print out and use but here’s the basics…

Question #1 Regarding How to Blog Successfully: Can Your User Find Your Content?

If your visitor can’t find your content in the search engines and on your site then they won’t read it. And if they won’t read it, you can sell to them. Pretty simple. So, here’s are some questions that you ask yourself to make sure that your site gets found.

Does it have an H1 tag that includes your target keyword?

If you’re using WordPress as I recommended in one of the previous posts of this series, most WP themes take your Title and place it in the post automatically. If that’s the case, then make sure that you include your target keyword in the Title which you should be doing anyways. If your theme doesn’t automatically do this, then simply add an H1 headline at the very beginning of your post.

Also, only use one H1 on a post because the H1 tag tells the search engines, “Hey, this is what the post is about!” And your post should only cover one topic.

Does it have at least two H2 tags? Does only one of those H2 tags include your main keyword? Do the other H2 and H3 tags include related keywords?

H2 tags serve two functions. First, they make your page much easier for your visitor to read because they can scroll down the page and easily see them. Second, they act as “enforcers” because they reaffirm to the search engines what a post is about. Their less powerful than H1s but you can only use H1s one time otherwise you’ll get dinged by the search engines.

The best way to think about the Headings structure is to think about the text books you read in school…

  • H1 is like the chapter topic
  • H2s are sub-headings of the topic
  • H3s are sub-sub-headings of the topic

… and so on and so forth

Don’t make the mistake of adding your main target keyword to every H2 tag. Only add it once and then add related keywords to the other H2 tags. For example, the target keyword for this post is “how to blog successfully” and you can see that it’s in the H1 tag and the first H2.

website content writing templateKeywords related to “how to blog successfully” might be “content writing guide” or “how to SEO a blog post”. BTW, do you like how I’ve added those keywords naturally to my post by using them as examples. Sneaky!Have you included related keywords throughout your post?

Back in the olden days, like 1996, you could get away with stuffing your post with your keyword a hundred times and simply make the text the same color as your background so your readers wouldn’t notice it. But that doesn’t work anymore.

Instead, you want to include “semantic” (read: related) keywords. And there’s an added bonus that web searchers will find you for those related keywords.

For example, this blog post is about “how to blog successfully” and it is a part of our series about “writing a blog post”. Well, according to Google, the keywords below are also related to “writing a blog post” and we would want to sprinkle them throughout our content:

how to start a blog
how to make a blog
starting a blog
how to make money blogging
content writing
creating a blog
make money blogging
how to write a blog
how to promote your blog
seo content writing
content writing jobs

website content writing tipsOnce again, I’m being sneaky by including those keywords in this post to get more traffic.Have you included your metadata in the title, description and keywords? And do all of your metadata include your main keyword and related keywords?

The metadata for your post is how Google knows what your page is about right away and the metadata is what Google shows searchers in the SERPs. You want to include your keywords in the metadata to appeal to the search engines but you also want to make them appealing to humans. Personally, I have a lot of posts that rank lower in the SERPs but get more traffic because my titles are attractive.

Did you properly categorize and tag the post?

If you create wonderful content, your readers will stay on your site looking for more. But if you don’t properly categorize and tag the post, they won’t find it. That’s no good, right?

Does your content link to other valuable, related content on your site and other authority sites?

Many people erroneously believe that you shouldn’t link out to other sites because visitors will click on the links and leave. That’s kind of true but here’s what you really need to know:

  1. You can always have your external link open in a new tab or window so that when your visitor closes that tab or window, they’ll be right back at your post.
  2. Even if you don’t have your external links open in a new tab or window (I recommend you always have them open in new tabs or windows), a lot of people will simply click the “back” button and return to your site to read the rest of your post. One caveat though, only link to high quality content or they won’t return.
  3. Google gives you “bonus credit” for linking to other sites because they want their users to get the great content they desire. So while a small percentage of your visitors won’t return, Google rewards you with higher rankings and more visitors. Those benefits far outweigh the negatives.

Do your images include ALT tags so that the search engines know what the images are?

The search engines don’t have eyeballs like humans do so they can’t sample your image to know what it is. You need to tell them what it is. So, don’t get fancy here. Simply describe the image and include your main keyword in at least one ALT tag and related keywords in the other ALT tags.

Website Content Writing TipsHowever, they also wouldn’t understand that a picture of a light bulb represents an “idea”. In this case, you don’t want to describe the picture as a light bulb. Instead, you would want to include something like “generating ideas for blog posts” in the ALT tag rather than “light bulb”.

Components you need to include on your blog to make it easier for your readers to find your content

  1. Search box – You’d be surprised how many blogs don’t include a search box for their site. Well, don’t make that mistake and make it hard for your readers to find more of your content. Make it hard and they’ll leave.
  2. RSS feed – A lot of people want to read your content but they want to do it specific ways. For instance, I subscribe to a lot of SEO blogs using Feedly and, not that any SEO expert would ever not include an RSS feed, if there’s no RSS feed, I don’t have a way to read their posts in Feedly. Therefore, if they’re going to make it hard for me to find their stuff, I ain’t going to go to the trouble either.
  3. Breadcrumbs – So often overlooked but critical to help people get back to where they started on you blog.
  4. 3 tiers – Your home page is Tier 1 and every piece of content on your site should be no more than two clicks (Tier 2 and Tier 3) from your home page. Any more clicks than that will frustrate your visitors to the point of leaving.
  5. Images – Always, always, always include at least one image and consider adding more if appropriate.

Question #2 Is Your Content Readable?

Make sure that you stand out as an exquisite problem solver because mediocrity is where most writers languish. Of course, getting better at writing is like weight lifting. When you start out, you can’t lift much but over time, you can lift more and more. Likewise, frankly, you’re writing will suck at the beginning but it will get better and better over time. Just keep writing on a regular basis.

But there are some guidelines that you can follow to make sure that your writing is as good as it can be every time you post.

Are you using the inverted pyramid style of journalistic writing?

Meaning, have you placed your most important info first and the least important last? Get to the good stuff first or you risk losing your reader before they read what you really want them to read.

Also, it’s most important to include your critical content “above the fold” which means the portion of the web page that appears as soon as the page is loaded without having to scroll down. “Above the fold” comes from the newspaper industry because that’s the content people can see when they’re standing at the newsstand.

Break your post into smaller chunks

How do you eat an elephant? One bite at a time.

Likewise, your reader will enjoy the post more if you break it down into chunks instead of one long, continuous article.

You can do this using several different methods like…

  • Using H2 and H3 headlines so that your reader can scan the page and find what they really want.
  • Using bullets to make content simple to read.
  • Numbering lists also work wonderful.
  • Following the “style guide” to properly format certain parts of text like quotes or particular points you really want people to read. For example, you’ve probably noticed that I bold some text to make it stand out.

Make sure your post is visually appealing

The visual appearance of your post can have a dramatic effect upon your audience and whether they consider it readable.

In fact, did you know that your vision has huge impact on whether you like a food or not? Don’t believe me? Try this little experiment… take a glass of milk and taste it. Then add a drop of green dye to it and taste it again. The green dye won’t actually change the flavor in reality but in your mind it will.

The same thing happens when you reorganize you blog post to make it look better. The content is the same but the outcome is very different.

Make prospects fall in love with you through your writing

“Love yourseld and everything else falls into line.” ~ Lucille Ball

Be confident

Be confident in your helpfulness because you don’t have to be THE expert. You just have to be more of an expert than your reader. Then be generous with your helpfulness and your readers will tell others what an expert you are.

Keep your language simple

If you’re not writing for a highly educated audience like doctors or lawyers, replace academic lingo with everyday language because nobody likes to have to bust out a dictionary to understand a blog post.

Ask questions

You can also ask your audience questions to engage them. Even if they don’t answer your question in the comments section, the fact that they are answering it in their head is good enough.

Add humor

Cure boredom by adding a dash of humor but just don’t go overboard (unless you’re writing a blog like The Onion or something) and ask yourself if your humor would be appropriate on network TV at 8pm. No? Cut it out!

Speak dynamically

Create a dynamic voice that people can relate to. Just act like you do with other people out in the physical world and be honest. You can tell people about your fears and failures and well as your desires and achievements.

Also, use metaphors to paint a picture. However, if you are writing for a foreign audience, don’t use metaphors because they won’t understand it. For example, just about every American understands “it came out of left field” even if they hate baseball but a Chinese reader wouldn’t have a clue.

And then surprise your audience and pique their curiosity. There’s a reason that mysteries make popular books and movies so do what the box office and NY Times winners do.


If you simply follow those website content writing tips, you will have success. It won’t be overnight success but remember that it was the turtle that won the race… not the hare. And if you found this advice helpful, why not sign up for our newsletter or RSS feed, place a comment below and share this post with your friends? We’d greatly appreciate it!

7 Tips for Writing A Blog Post Your Followers Will Certainly Love

Yesterday, I gave you 5 tips for writing a blog post that your readers will love and today I continue that series with 7 more tips.

6. Generate A List Of Potential Topics

Pretty self-explanatory, really. Simply grab a pen and paper and just start jotting down ideas.

Here’s the hard part…

Don’t editorialize or criticize your ideas. This is a judgment-free zone right now.

And keep this list for the future so that you can review it when you have a hard time choosing a new topic or refine the ideas.

7. Write Out As Many Distinctive Takeaways That The Reader Will Get From The Article

Before you organize your article’s outline, it’s critical to write down every single tip, trick, secret or piece of advice that you would like the reader to get out of the article.

8. Spin The Title To Uncover The Most Influential Choice

The title is critical to your post’s success because if your visitors don’t like it then they won’t click on it. And if they don’t click on it they won’t read it.

Because the title is so important, movie studios spend a lot of time and money testing different titles before they release the movie. They know that a lame name can lead to a lame box office draw.

And sometimes, just changing a word or two can make a huge difference.

Lets’ use the title of this post as an example which, BTW, was a lot different than what I eventually chose:

7 Strategies to Composing A Blog Article That Your Visitors Will Definitely Love

7 Strategies for Crafting A Blog Article Your Readers Will Actually Like

7 Secrets to Writing A Blog Article Your Followers Will Certainly Love

7 Secrets to Composing A Blog Article Your Audience Will Definitely Like

7 Secrets to Producing A Blog Post Your Followers Will Genuinely Like

7 Steps to Composing A Blog Post Your Subscribers Will Genuinely Love

7 Strategies to Composing A Blog Post That Your Visitors Will Definitely Like

7 Tips for Crafting A Blog Article Your Audience Will Really Love

7 Tips for Creating A Blog Article Your Followers Will Certainly Love

7 Strategies for Creating A Blog Post That Your Visitors Will Definitely Love

You got to have a plan to get there

9. Create An Outline So That You Know Where Your Going Is Among The Best Tips For Writing A Blog Post

If you were to fly straight from Los Angeles to New York and you didn’t have a flight plan then if you were off by only 1 degree, you might end up in Boston or Baltimore. Sure, they’re both beautiful cities but neither were where you wanted or needed to go.

However, you not flying a jumbo jet full of passengers so don’t get too detailed with your outline. Frequency of your posts has a huge factor on your search engine rankings so you don’t have time to dawdle around with things that won’t make a huge difference. So, spend no more than 20 minutes on your outline.

10. Write A Captivating Intro That Makes Your Reader Want To Read The Rest Of The Article

An intro needs to be both clear, so that the reader knows what the article is about, and captivating, so that the reader wants to read the rest of the article. If you don’t address both of these aspects of your intro then your reader won’t read the article at all.

So, hit them with a crazy fact…

9 out of 10 dentists don’t brush their teeth on days that end with “y”

Tell them an interesting story about how you overcame the problem you are about to address throughout the rest of the article…

I overcame my fear of writing by drinking a shot of Jack Daniels.

After you’ve grabbed their attention, let the reader know where you are going to take them because, when people know where you’re going, they’re much more likely to have a good time as they follow you.

11. Organize Your Content So That It Makes Sense

Let’s face it. Writing and reading an article can be exhausting if you don’t organize it properly. And before we delve into it any further, let me just point out that this is not the same thing as creating an outline. Whereas the outline is like the skeleton, the organization process is more like adding the muscle to the skeleton.

Here is what you want to do:

  1. Split up the takeaways we developed before into bigger segments
  2. Include more takeaways for some segments as well as cut those which will no longer fit
  3. Modify, eliminate and also rearrange the facts in every segment
  4. Include hyperlinks to your examples or information
  5. If any specifics come to you which you don’t wish to overlook, add them

12. Write Your Content

Now that we’re cooking with gas, it’s time to get writen’.

As with the Intro section, you have to hook your readers and keep them hooked as you reel them in. So, make sure that you never bore them because as soon as they get bored then they’re heading over to Youtube to watch some funny cat videos.

13. Share How You Feel Because People Connect With Emotions And Not Facts

Don’t misunderstand me. Facts are important but they’re not what get people to take actions.

Take politicians as an example and, specifically, the “Daisy” ad that President Lyndon Johnson ran against Barry Goldwater in 1964.

The ad featured a little girl holding a daisy as a nuclear bomb explodes making the accusation that if Goldwater became President that all of our children would die from a nuclear holocaust.

Even though it only aired one time or that there was no proof that this scenario would actually happen, that ad is credited with winning Johnson the election because it played to people’s emotions and not their brains.

It’s also the reason why all of the talking head idiots at Fox News and MSNBC have jobs.

After You Connect Emotionally, Be Sure To…

  1. Make your content relevant and timely
  2. Fill in the details. You’ve built the skeleton and added the muscle. Now you need to add the skin to complete the body.
  3. Edit, tweak and massage the content so that it’s not clunky or boring. You can do this by
    1. Adding or removing points
    2. Adding facts and linking to your sources
    3. Improving the flow of the content so that it’s easier to read
    4. Running a spell and grammar check to correct any errors

Well, that’s it for today! Check back on Monday for even more tips for writing a blog post that gets people talking.

5 Secrets to Writing A Blog Post That Your Readers Will Love

When I went to film school at USC, the class that I dreaded most was my screenwriting class because I just didn’t have the patience to write a screenplay. But, while I hated the class, I did get something valuable out of it that I use when writing today and that’s why I put together this list of five secrets that I use to create content.

The #1 Secret to Writing A Blog Post Readers Will Love: Get Out of Your Own Way

Writing is like just about every other activity around… it takes time and effort to get better at it. But here’s what’s great about writing a blog post: People are not expecting perfection. They understand that your giving them free advice so they won’t be upset that you’re not Charles Dickens or Shakespeare. Hell, they won’t even be looking for a Dan Brown level of writing.

Yeah, you liked The DaVinci Code?

Well then you may not be smart enough to understand the rest of this article.

I’m joking… everybody has their guilty pleasures.

1.1. Pick a Topic Quickly and Create an Outline

The first step is where most writers get stuck because they want to make sure that they pick the perfect topic to write about. Well, the problem is that there is no perfect topic and, therefore, spending too much time on choosing a topic can stop you from actually creating content.

Pick a topic quickly! When it comes to publishing online content, it doesn’t have to be perfect. It just has to be informative.

So, spend no more than five minutes picking topic and then take about ten minutes to create an outline of your article. The point here is that you’re not writing a dissertation or novel and so it doesn’t need to be perfect. Get it done and then write, write, write!

And then write some more!

2. Know Your Audience

An old marketing adage says that when you market to all then you market to none and that’s also true when you’re writing your content.

Now, while your goal is to generate leads for you business, it’s important to not try to generate leads when you create blog posts. Still, when you target your audience and write for them, a percentage of those readers will become leads as long as you do the following:

  1. Know your audience when you write.

    Define your ideal clients – income, culture, location, style. A Rolls Royce dealer would never advertise in the newspaper because their target market is really narrow.

  2. Understand your client’s problems and concerns – Have you ever watched tool commercials? They don’t sell the tool. They sell what can be done much easier with the tool because DIYers want to get things done faster.
  3. Solve those problems – Do I really have to go any further?

3. The Right Blogging Platform Makes Writing A Blog Post Easier

WordPress + Rainmaker = $$$$

One word: WordPress.

A few more words… the Rainmaker platform takes WordPress and the Genesis Theme to extraordinary levels of success.

You see, Rainmaker operates on a super fast server that took our site and doubled our Google PageSpeed Insights. Plus, it streamlines all of the best aspects of WordPress and the most effective plugins so that you spend a lot less time managing your site and instead generate more valuable content much more quickly.

4. Should You Curate Your Content Or Create Original Content… Or A Combination of Both?

When I was in film school, everybody wanted to create totally new stories that nobody had ever heard before. Needless to say, not many film students took any theatre classes because, if they did, they’d quickly realize that there are only a few stories that are interesting enough to tell. In fact, Shakespeare didn’t create any new stories, he simply told the stories he’d heard better than anyone before or after him.

Original content? Curated content? Or a combination of both?

So, if Shakespeare didn’t think that everything had to be new then why should you?

Which is why I always tell bloggers to quit worrying about whether or not their content is new because if they focus on putting their personality into it, then they will automatically have something original.

Plus, you’ve probably had the experience where someone told you how to do something and it simply didn’t click. But then someone else told you how to do it and it simply clicked because they chose slightly different language.

As for curated content, Pamela Seiple addresses the issue of curated content, “There’s a misconception among marketers that curated content is lazy and unoriginal, but we think it’s the complete opposite. It takes time and careful evaluation to create quality curated content and the result is oftentimes a very valuable piece of content that helps people seeking information on a given topic to cut through the clutter on the web and save time.”

That’s why I don’t worry about it and use a combination of both.

4. Creating a Zen Zone for Your Writing

Create a Zen area

Writing is tough enough without having people bugging you or being distracted by some gardener outside with a damn weedwhacker. That’s why it’s really important to have an area that is distraction free and quiet (maybe throw on some soothing music.)

Also, be sure to set aside a defined amount of time that you can dedicate to your writing and never cut it short because this is your business. Then when you reach the end of your writing time, take a break to refresh and then decide if you want to write some more and, if so, how much more time you will dedicate.

Now, have you ever noticed that all the great writers seem to drink alcohol to the point that their liver wants to jump out of their body? Well, there’s science behind how alcohol helps with creativity and how coffee helps with focus.

So, if you’re not an alcoholic, feel free to unleash your inner Hemingway and have a mug of beer or a glass of wine to grease the wheels. Then when you’re done writing, walk away from it for a few days and reread it with a cup of coffee. You’ll be surprised how much easier writing becomes.

Honestly, I didn’t think that this was true but an old screenwriting friend used to bang out scripts left and right and he swore that it was because he would have a glass or two of wine while he worked. I guess he might have been right all along.

Write about your passion… even if it’s ZZ Top beards.

5. Blog About Your Passion… Or What You Like To Talk About… Because Passion Is Infectious

I hate it when I hear people say “Write about your passion” because, frankly, how many are of us are truly passionate about what we do for a living? And even if we are passionate about our profession, are others really interested in hearing yammer on and on about it?

I write about SEO and, while I like helping business people grow, I’m not passionate about it. I’m passionate about surfing but I can’t make any money blogging about it. So, I write about how businesses can grow their sites and make more money.

That said, if you have something that you’re truly passionate about and can make money blogging about it, then count yourself lucky because you’ve hit the jackpot. Skip “Go” and start writing!

Check back tomorrow for even more secrets to writing a blog post that attracts readers.

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