A mission statement is the best way to ensure you remember your purpose for your social marketing. Follow the same principles you have used in your previous campaigns.
Mobile marketing campaigns should have a link that is to sites that are capable of being viewed by phones of all ages. If you have flash on your normal website, then you must only link to your mobile version.
Optimize your business mobile marketing efforts by making sure your data is easy to read and is compatible with new technology. Your mobile marketing campaign should be usable on many platforms such as iPhone or Blackberry. The easiest way to accomplish this is simply to make the message simpler, so don’t stress about trying to get complicated graphics working cross-platform. Mobile marketing and the KISS principle work well together.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. New customers are less responsive to opening messages from you than ones that know you are reputable. Mobile marketing efforts are often taken to be spam messages by non-customers.
On your site in particular, you need to learn to say more with less in your mobile content. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. In mobile marketing, your campaigns will need to be kept short and succinct.
When customers see your mobile marketing, any thing that they need to fill out needs to be fast and user-friendly. Keep in mind that completing involved forms when using a PC or laptop is no big deal, but can be time-consuming and frustrating when using a smartphone. It should be as easy as possible to subscribe to your newsletter or mailing list.
Social Networking Sites
Take the time to promote your business on all the social networking sites. If you want your business to be more accessible, then this is necessary. When you start your business social media pages, focus on the basics. You can always branch out later. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
Mobile websites should use search engine optimization techniques just as larger websites do. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.
Sensitivity to location is what sets mobile marketing apart. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. This opens up new location-based options that do not exist anywhere else. Think about what this can mean for your business and how you may succeed with a location-aware strategy.
Don’t drive your customers crazy with too many offers. You should be more successful if you send offers two or three times each month. Convince the potential customer that they must act now. If people think that another, possibly better, discount will be arriving soon, they won’t jump on the current one.
Mobile marketing will expand to keep pace with the insatiable demand for all manner of mobile devices. It won’t be long before nearly everyone owns a mobile device, putting mobile marketing at or near the top of the list for the most effective way to contact them. These tips are a window into the world of mobile marketing that can help you crush your competition and deliver the services your customers want. Have fun!
Your first step should be focusing on building a database. Use ethical techniques when adding numbers to your database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. This permission can come from an online form or just simply getting the person to send you a text message that provides a brief code that you provided them.