5 Ways Your Online Search Engine Ranking Is Affected By Google

By Ed Brancheau | Local SEO

5 Ways Your Online Search Engine Ranking Is Now Affected By Google

Not long ago, the Yahoo directory was the #1 way that people found information online and Google was just starting out. Hell, Yahoo wasn’t even worried about this little upstart and even the movies talked about buying Yahoo stock (like Noah Emmerich’s character in 2000’s Frequency.)

Well, in the last 30 days, Yahoo retired their directory and Google released a new update to it’s Panda algorithm. And, on top of that, Google’s search engine has even started presenting a ton of new information like facts, figures, movie times and reviews, etc. directly in it’s search results.

Just check out this search the I did for “baseball movies”…

online search engine ranking


And here’s what happens when you search for the movie Field of Dreams

online search engine ranking


So here are the five ways that your site and online search engine ranking is being affected by Google and what you can do about it.

online-search-engine-ranking-81.    Answer this question, is your site “The Ultimate Driving Machine?”

You’ve probably heard the saying, “You can’t make a silk purse of a sow’s ear.” Well, for some reason, so many businesses that come to us to help them rank their sites simply ignore this saying.

Their sites don’t provide any value and would be judged a poor product if they charged to access it.

Frankly, I don’t understand why business owners do this because it’s not that hard to correct. Just provide value to your visitors.

Are you a plumber? Then show people how to fix a common problem like unplugging a drain.

Are you a chiropractor? Give people some simple practices to reduce back pain.

Why? Because showing people examples rather than just telling people that you’re a great plumber or chiropractor builds trust with your visitors and makes you stand out from your competition who probably aren’t doing this.

2.     Branding is becoming more and more important when it comes to your online search engine ranking

Not long ago, most “SEO experts” taught people to purchase “Exact Match Domains” but we didn’t because we knew that branding would become more important and that for the long-term, an exact match domain wouldn’t work that well.

For example, if Goozleology followed the advice of every other “SEO expert” out there then we would have bought a domain like “TheBestSEOExpertsInTheUSA.com” which might be true but looks really weird.

Instead, we simply looked at what huge companies outside of the SEO industry were doing and we discovered that branding was most important because when people naturally link to your site, they use your brand name. And because exact match domain names could be easily ferreted out as “over-optimization”, it seemed pretty logical that Google would eventually crack down on this practice and guess what… they did!


3.     Inbound links are still important but in very different ways

It used to be that you could simply build a thousand links to your website and it would get ranked at the top of the search engines and to a certain extent that’s still true but in vastly different ways. Not to mention that Google is constantly adjusting it’s algorithm to counteract practices link building.

Now, it’s much more important to get high PR links from authority sites. Think of PR like the Richter Scale for earthquakes. A PR2 link is 10 times more powerful than a PR1 and a PR3 is 10 times more powerful than a PR2 and 100 times more powerful than a PR1.

Therefore, you can’t simply buy a bunch of links to your site in a couple of days. If you do that, it will send up a big red flag and get your site thrown in “The Sandbox” which is very difficult to get out of. That’s why, at Goozleology, we use a very different approach to link building.

Check out our recorded webinar (and register for our live webinar) to see how we do it but here are the basics…

  1. We buy a clean, PR6, expiring domain and create related content on that site related to our “money site”
  2. Then we buy about a dozen lower PR2-3 domains and create related content on those sites
  3. We boost the PR of the PR2-3 domains up to PR3-4 by linking the PR6 domain to them
  4. Finally, we link the now PR3-4 sites to our money site

Also, when it comes to the anchor text of those links, you simply have to ask one question, “Does what I’m doing seem natural?”

It could be natural for four out of ten links (40%) to have the anchor text “best SEO in San Diego” when linking to our website because we’ve had clients actually do this by placing links on their sites or sharing our business with their friends. And usually they just copy and paste the same content all over the place so Google wouldn’t think this is weird.

However, if 400 out of 1000 links (also 40%) into our site had the anchor text “best internet search engine optimization” that would really odd and, therefore, a huge mistake. On the other hand, 800 out of 1000 links (80%) with “Goozleology” as the anchor text would be normal because most people link to a business site using the business’ name.

Again, think “What’s natural?”

4. Google is now much more than a search engine

Every day since Google’s last update, we here at Goozleology are discovering new types of search results that Google is displaying because Google hasn’t released a statement detailing everything that’s changed but here are some of the cool things we’ve already found.

For instance, before the last update, if you searched for “MLB schedule” you would then get a list of sites that had the MLB schedule. But now, when you perform that search, the first thing that you see is that Google actually posts the schedule in the SERPs. You no longer have to go to another site…

online search engine ranking

Or if you search for “how many oz in a cup”, you’ll get your answer right away…

online search engine ranking

What about if you want to know about the Enterovirus? Well, right there on the right hand side you can find a definition without having to go to another site like WebMD.

online search engine ranking


And here’s a final example of how things have changed. A simple search for “Dallas Cowboys” give you this…


online search engine ranking5.     You have to be thinking, “Is this NOW mobile friendly?”

It’s pretty simple. Over 60% of Internet searches are now performed on mobile devices like tablets and smart phones and a large percentage of the World can only access the Internet with mobile devices. And now that Google has launched Google Now, which allows people to search not only the Internet but also their calendars, notebooks and contacts plus a lot more, it’s even more important to make sure that your site is mobile friendly or it will get punished by Google because it will be seen as unfresh.

Follow this simple advice and you’ll beat 90% of your competition because, I guarantee that they’re not and their online search engine ranking is suffering because of it. However, if you need help building a better site or getting your wonderful site ranked, apply to work with Goozleology now.

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About the Author

Ed graduated from the University of Southern California and began a promising career as a cinematographer before suffering from a degenerative eye disease. Since then, he has focused solely on helping local businesses (primarily in Southern California) grow online.