Look one of the most critical steps that you can take to get your business noticed to make sure that it’s listed on as many sites as it can be. Now, this list is by no means complete since new sites are popping up all of the time and some are taken down. But it is as complete as I could make it and if you list your business on more of them than your competition, it will help with your site’s rankings.
Before you get started though, there are a few things that you should know:
- I marked the most important sites to place your site on in RED. Make sure that you start with those first because they’ll get the best results for your effort.
- This is the most current information at the time of writing this article. And while 90%+ of these should still be free (unless otherwise noted) and not require any kind of link back to your site, some will not have remained so. My recommendation is to save your money and to not link back to any of these sites. If that’s a requirement for them, skip them and let me know about their change of policy. There are so many citation sites, that it’s just not worth paying for them. And don’t believe their hype because they’ll never drive any direct traffic to your site.
- I’ve included data-aggregators because, while they are not citation sources, they do help you get listed in citation sources because they are constantly crawled by citation websites, especially new sites.
- Any time you add your site to these services, make sure that you check your email (and your spam folder) for “activation” links or whatnot.
- I highly recommend using an app like LastPass to make it much easier to autofill the information required for these sites. Also, make sure that your Name, Address, and Phone (NAP) are EXACTLY THE SAME (another reason to use LastPass) as your business is listed on Google My Business (G+). For example, if you spell out “Avenue”, do not abbreviate it to “Ave”. Likewise, if you do abbreviate “Avenue” to “Ave”, do not use “Ave.” Periods, commas, and spaces to count in Google’s crazy view.
- Some sites are labeled “Yext” because they’ve partnered with Yext and usually, the only way that you can be included is to subscribe to Yext. Personally, I don’t think it’s worth it your business is well established can can afford the $500 it costs per year. Also, be sure to sign up for our newsletter because I am working on a discounted deal with Yext for my readers.
- No matter what type of business you have, try to list your business in all of them. The gatekeepers on these sites don’t do a good job of verifying whether a site is in a related field. And every link to your site helps. Frankly, I don’t think any of these sites have turned me away even in unrelated niches.
- Always search for your business before submitting because duplicate listings can cause unintended consequences.
US List of Local Search Citations
AngiesList.com (you do not need to be a member)
CitySearch.com (verification required)
DirectoryM.net (AKA nSphere)
Kudzu.com (can be a pain to figure out how to get listed because they seem to change their method frequently but it’s worth figuring out)
OpenWiFiSpots.com (if you offer free Wi-Fi access)
Primeplace.Nokia.com (verification required)
WhitePages.com (Yext – although if you call them, I think you can still get listed for free)
Yelp.com (verification required)
YP.com (verification required)
ExpressUpdate.com – AKA InfoGroup, AKA InfoUSA
AutoMD.com (auto mechanics)
GetMowed.com (landscaping and lawn-care)
HomeOwnersCircle.com (home-improvement services)
HomeStars.com (home-improvement services)
Houzz.com (home-improvement services)
LocalGranite.com (granite suppliers)
MyWedding.com (bridal, florist, salon, etc.)
OurParents.com (assisted living)
SeniorHomes.com (assisted living)
WeddingWire.com (bridal, florist, salon, etc.)
Wellness.com (health industries)
Zillow.com (real-estate, home-improvement services, landscaping)
These sites only list event but you can just hold any type of event to get listed. It could even be a small Meetup group.
Ethnic Related Sites
List in them even if you aren’t part of their ethnicity and if anyone asks, just say, “I proudly serve ___ throughout our community.” Believe me, nobody cares.
CopperPages.com (Indian & Southeast Asian)
IndianVillage.com (Native American)
iZania.com (Black & African American)
NAOTW.biz (Native American)
Yasabe.com (Spanish speakers)