Do You Have Any SEO Tips for LinkedIn Press Releases As Well As Others?
Press releases are just like any other content when it comes to ranking. You do have to choose the right keywords and properly optimize the content. But there is one tricky question that needs to be answered first…
Are you using the press releases to attract the press or are you using them to rank your site? Because if it’s the former, then you must think about what a reporter would search for. If it’s the latter, then you need to put yourself in your customer’s shoes.
What Tech Products Do CEOs Like You Use?
Personally, as I stated on Recode, I don’t know how I ever lived without mind-mapping tools like Xmind.com. That’s because I’ve always have a hard time explaining to potential clients how my services work. These tools make it possible for them to see everything that needs to be done to rank their sites.
Plus, it’s amazing for the times that I need to hire a freelancer. For example, when I hire professional writers, I send them to a mind-map that details exactly how I expect them to approach their writing. And these mind-maps work for just about every freelancer training. And if my process changes, then I can update the mindmap so that it’s live to all of my freelancers.
What’s Your #1 Email Marketing Tip?
As a digital marketing consultant, I’m always shocked by the overwhelming percentage of new clients that don’t follow the simple AIDA formula when publishing their newsletters or sending emails. If you’re not familiar with AIDA, Alec Baldwin said it best in David Mamet’s Glengary Glenn Ross:
Attention: Every email must grab the recipient’s Attention to get them to open the email. Otherwise nothing in the email matters. Split-testing and tracking the effectiveness of your subject line is critical so that in the future, you can simply copy what worked before.
Interest: A quick headline of less than 80 characters should generate their intrigue and get them asking, “What’s in it for me?”
Decision: Present them with the problem and solution and then ask them to take…
Action: Every email should have some action. “Call us now!” “Check out our site for more great info!” Etc. I can’t even tell you how many emails I receive when I get to the end, I think, “What do you want me to do?”
Segmenting… different offers… testing… Nothing else matters unless AIDA is addressed.
Have You Ever Done A LinkedIn Press Release? Got Any LinkedIn Power User Tips?
Yes I have done a LinkedIn press release before and it wasn’t worth the time, money or effort. But if you want a really effective method to marketing on LinkedIn, check out this other post. I’ve been using this method and it works wonderfully.
- Create a customized background that stands out and consider including other contact info in the image. Check out my LinkedIn Profile for an example.
- If you are a consultant or freelancer, sign up for the new LinkedIn Pro Finder. It’s free and LinkedIn will send you potential customers that want to receive proposals.
Do You Recommend Attending Conventions or Renting Booths?
As a digital marketer, I used to rent spaces at all types of conventions and I experienced decent results. However, one time I missed a registration deadline to have a booth at one convention here in San Diego.
So, I decided that I would just attend the convention and talk to as many people as I could. Interestingly, my results were far better than when I had a booth. Plus, it cost me less than 1/10th than what I would have paid for the booth.
Now, I’m split-testing both options and so far, it looks like it’s more profitable to simply attend conventions and talk to as many people as possible.
How Does Publishing Content Make You More Attractive to Recruiters?
As an SEO expert, I host Meetups in San Diego. Well, usually I deal with businesses but I was surprised when several recent college grads attended my Meetup to discover ways to market themselves to recruiters. I just never thought about it before.
So, we began to talk about their situations and here’s what I recommended to them:
- Do a search for every variation of your name. For example, my full name is Edward Michael Brancheau but I usually go by Ed. So here are all of the variations that I should search for (be sure to use quotes):
- “Ed Brancheau”
- “Edward M. Brancheau”
- “Edward Michael Brancheau”
- “Eddie Brancheau”
- “Ed Michael Brancheau”
- “Ed M. Brancheau”
- “Eddie M. Brancheau”
- “Edward Brancheau”
- “Eddie Michael Brancheau”
- Make a note of the results that show up and clean them up if possible.
- For those that can’t be cleaned up, create new accounts on those sites and do everything that you can do to help them outrank the other listing. Because what most people don’t know is that Google rarely displays more than result from any one site. So, if you have a Youtube video of you getting blasted at a party, create a new video and get it ranked above the previous video.
- Start creating new content that shows your love for your profession and ask respected sites in your industry to post your content. You’ll be really surprised at how many sites need fresh content on a regular basis but have a hard time creating it.
BTW, business owners should copy all of the above to essentially “delete” any embarrassing content about themselves.