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Archive for category: Weekly Questions

Choosing Niche Markets, Business Names & Groupon Deals

Choosing Niche Markets, Business Names & Groupon Deals

Mistakes to Avoid When Picking Your Business Name

Picking Your Business Name
Picking Your Business Name

As a digital marketer, I see businesses make a lot of mistakes when they choose business names. Some like tying their business to a particular location (i.e. “90210 Cafe”). Some include a family name in the business’ name which makes it really hard to ever relocate or sell the business at a later date.

After all, if you call you business “90210 Cafe” then you can only be located in 90210. Even worse is when they name their business after an address.

And the only time you should name your business after your family name is if you own a business that is really tied to you. For example, a law firm can’t really be sold at a later date because when a partner leaves then the firm’s “product” has fundamentally changed.

Reporter’s Question About Realtors / Brokers Who Have Chosen a Niche Market

Realtor Niche Markets
Realtor Niche Markets

To the reporter: I’m not a realtor but as an digital marketer, I conducted a three hour webinar that focused on helping realtors choose niches to increase their sales. Many of the realtors on the webinar reported significant increases in sales and a few of them completely dominant their markets. If you’d like to check out the webinar, you can view it here:

Now to help with your article if you’d like to include my non-realtor expertise:

The biggest mistake that realtors make when the market online is not narrowing their niche significantly. Most think, “Well, I can sell any type of home anywhere in San Diego so that’s what I’m going to do.” The problem with this method is that then you’re fighting the likes of and Zillow. And you simply won’t beat them without spending millions of dollars.

However, if you pick a single zip code or type of home (i.e. luxury, green, condos, etc) or even a specific type of home within a neighborhood, you’ll have a lot less competition. And even though Google’s keyword tools might tell you that nobody’s searching for that small of a niche, that’s generally not accurate.

For example, a client in Sarasota, FL, focuses on “luxury green homes in Sarasota” and Google says nobody searches for that term. Well, every month his site gets about 200 people wanting to buy luxury green homes in Sarasota. And because he’s #1, he routinely gets about 4-6 clients from his site each month. And that’s just his site. Since he began tightly focusing his business, he’s increased his sales by about 400%.

Do Deal-of-the-Day Sites Work for Small Businesses?

Deal of the Day Sites
Deal of the Day Sites

Here’s the short answer: It depends.

Most people have probably heard the horror stories like the cupcake shop that launched a deal on Groupon and then had so many orders sold at a loss that they went out

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LinkedIn Press Release SEO, Email Marketing & Power User Tips

Press Release SEO, #1 Email Marketing Tip, LinkedIn Power User Tips & MoreDo You Have Any SEO Tips for LinkedIn Press Releases As Well As Others?

Press releases are just like any other content when it comes to ranking. You do have to choose the right keywords and properly optimize the content. But there is one tricky question that needs to be answered first…

Are you using the press releases to attract the press or are you using them to rank your site? Because if it’s the former, then you must think about what a reporter would search for. If it’s the latter, then you need to put yourself in your customer’s shoes.

What Tech Products Do CEOs Like You Use?

Personally, as I stated on Recode, I don’t know how I ever lived without mind-mapping tools like That’s because I’ve always have a hard time explaining to potential clients how my services work. These tools make it possible for them to see everything that needs to be done to rank their sites.

Plus, it’s amazing for the times that I need to hire a freelancer. For example, when I hire professional writers, I send them to a mind-map that details exactly how I expect them to approach their writing. And these mind-maps work for just about every freelancer training. And if my process changes, then I can update the mindmap so that it’s live to all of my freelancers.

What’s Your #1 Email Marketing Tip?

As a digital marketing consultant, I’m always shocked by the overwhelming percentage of new clients that don’t follow the simple AIDA formula when publishing their newsletters or sending emails. If you’re not familiar with AIDA, Alec Baldwin said it best in David Mamet’s Glengary Glenn Ross:

Attention: Every email must grab the recipient’s Attention to get them to open the email. Otherwise nothing in the email matters. Split-testing and tracking the effectiveness of your subject line is critical so that in the future, you can simply copy what worked before.

Interest: A quick headline of less than 80 characters should generate their intrigue and get them asking, “What’s in it for me?”

Decision: Present them with the problem and solution and then ask them to take…

Action: Every email should have some action. “Call us now!” “Check out our site for more great info!” Etc. I can’t even tell you how many emails I receive when I get to the end, I think, “What do you want me to do?”

Segmenting… different offers… testing… Nothing else matters unless AIDA is

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How Tracking ROI, Blogging & Outsourcing Can Help Your Business

How Tracking ROI, Blogging & Outsourcing Can Help Your Business

Successful Marketing Experts & Business Owners All Track Their ROI

My #1 tip to all business owners? Track everything and calculate the ROI on every marketing method you employ.

I help a lot of Realtors market their businesses and I’m always amazed that they rarely track anything. For example, they all have bus stop bench ads but they don’t really know if they work. They just think they work.

But with services like Twilio and CallFire, it’s so easy to have a different phone number for each advertising opportunity and forward them all to one phone number. Then each week you can see how many phone calls or sales each method generates and which returns the best ROI. And usually they discover that the methods they thought were working are just a waste of money.

And when I set up a site for them and optimize it, I always make sure that I embed a traceable phone number because I want to prove to them that we’re producing solid results.

How Blogging Can Help Your Small Business

So many of my new clients come to me with the desire to set up a blog for their business. They believe that it’s some magical pill that will generate a bunch of new sales. But it’s not that simple.

You see blogging can help with building trust with your customers and engaging them if done correctly. But if you don’t take the time to do it correctly, then you’d actually be better off not blogging.

The most common quality of all successful blogs

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FAQ Problems | #1 Social Media Tool | Working with Freelancers

The Problem with FAQ; The #1 Tool That I Use for Social Media; and Working with Freelancers

How do you choose which FAQ to address?

First, you’re probably overthinking it because you already know the FAQ unless you just started your business. But if you really don’t know, I suggest that you go to Quora and search for your main topic.

However, FAQ are generally not the best questions to answer. Instead, create a list of Should Ask Questions (SAQ) that will resonate better with your clients. These

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