Do You Have Any SEO Tips for Press Releases
Press releases are just like any other content when it comes to ranking. You do have to choose the right keywords and properly optimize the content. But there is one tricky question that needs to be answered first…
Are you using the press releases to attract the press or are you using them to rank your site? Because if it’s the former, then you must think about what a reporter would search for. If it’s the latter, then you need to put yourself in your customer’s shoes.
What Tech Products Do CEOs Like You Use?
Personally, as I stated on Recode, I don’t know how I ever lived without mind-mapping tools like Xmind.com. That’s because I’ve always have a hard time explaining to potential clients how my services work. These tools make it possible for them to see everything that needs to be done to rank their sites.
Plus, it’s amazing for the times that I need to hire a freelancer. For example, when I hire professional writers, I send them to a mind-map that details exactly how I expect them to approach their writing. And these mind-maps work for just about every freelancer training. And if my process changes, then I can update the mindmap so that it’s live to all of my freelancers.
What’s Your #1 Email Marketing Tip?
As a digital marketing consultant, I’m always shocked by the overwhelming percentage of new clients that don’t follow the simple AIDA formula when publishing their newsletters or sending emails. If you’re not familiar with AIDA, Alec Baldwin said it best in David Mamet’s Glengary Glenn Ross:
Attention: Every email must grab the recipient’s Attention to get them to open the email. Otherwise nothing in the email matters. Split-testing and tracking the effectiveness of your subject line is critical so that in the future, you can simply copy what worked before.
Interest: A quick headline of less than 80 characters should generate their intrigue and get them asking, “What’s in it for me?”
Decision: Present them with the problem and solution and then ask them to take…
Action: Every email should have some action. “Call us now!” “Check out our site for more great info!” Etc. I can’t even tell you how many emails I receive when I get to the end, I think, “What do you want me to do?”
Segmenting… different offers… testing… Nothing else matters unless AIDA is addressed.