San Diego Online Reputation Management
Let’s face reality. You’re here because you’re worried that your business’ online reputation has either taken a hit or that you’re worried that it could take a hit in the future.
Your worries are not unwarranted because even businesses with stellar reputations can be negatively impacted by negative reviews.
How Can Reputation Management Save Your Business From Possible Destruction?
First, you have to know what your customers are saying about you. You need a reputation monitor alerted 24/7 to potential problems. Because if you don’t know what they’re saying, you could be losing a lot of business and have no clue why.
Many business owners ignore online reviews for a variety of reasons…
- They may not even know where their customers hang out to review their business.
- They may not have the time to manage all of the review sites.
- They may simply not understand how important their online reputation is to their overall success.
But let’s examine how reputation marketing can take a great reputation and generate more business while refusing to repair online reputation can destroy a business.
Let’s play out a little scenario…
Patty visits your restaurant and feels that your waiter was rude to her. So, she’s already got it in her head that she’s going to give you a one-star review. Usually, even the best food in the world will won’t raise her review to 2 1/2 stars or better.
Well, this negative review could actually be a “teaching moment” because you could then train your wait staff better. But only if you know about the poor review.
If you know about the negative review, then you can address the problem and apologize to Patty. You may even be able to get her to try your restaurant again and turn her one-star review into a four or five-star review.
Again, you can only turn Patty into a fan if you know about her bad review and respond to it professionally.
Negative Reviews Lead to More Negative Reviews
On the other hand, if you don’t know about Patty’s negative review then other people will see her review and simply not visit your restaurant.
But that’s not even the worst thing that could happen!
Even worse, another customer like Charlie could see Patty’s review and figure, “You know, I’m going to try them out anyways.”
Here’s why this situation is even worse than Charlie simply refusing to visit your restaurant…
Negative reviews put negativity into Charlie’s mind. Therefore, Charlie is going to be more likely to give your restaurant a negative review.
Negative reviews lead to more negatives reviews. And on and on it goes until you close your doors for the last time.
One Negative Review Could Obliterate Your Business
In fact, it’s not uncommon for businesses to suffer from just one negative review. This is most critical when business’ are just starting out because they don’t have a “cushion” to absorb a negative review. After all, one one-star review when you’re starting out can destroy you.
But if an established business with hundreds of great reviews gets a negative review, it won’t make much of a difference in the overall rating. And even if potential customers might read it, they’ll like write it off as an anomaly.
And do you know that 72% of customers trust online reviews MORE than they trust personal recommendations?
This might seem a little shocking at first but when you understand the psychology, you’ll have a better grasp of the situation.
Let’s use a movie as an example.
Your friend says something like, “Oh, that new Kate Hudson Rom-Com was terrible!” You might still see it because you know that your friend hates Rom-Coms while you love them.
However, if you were to hop on IMDB and discovered that 10,000 people gave it an average rating of 6.7 out of 10, you’d probably think, “Well, I guess I’ll save my $16 and wait for it to come out on video.”
Of course, most local businesses won’t get thousands of reviews but the premise is the same. If a potential customer sees that you have 100+ reviews for an average 4 out of 5, they’ll assume that you’ve got a pretty good business.
Positive Reviews Lead to More Positive Reviews
And just like negative reviews lead to more negative reviews, positive reviews lead to more positive reviews. All you have to do it fix the legitimate problems that were addressed in the negatives reviews and ask your fans to post positive reviews.
Now, we’ve been using restaurants as an example but online reputations are important to all businesses because, nowadays, most consumers today check the Internet before making any buying decision. From purchasing inexpensive products to hiring lawyers, they look for reviews by other people. And what they see about your business can either make or break you.
Don’t Be Deceptive But Do Be Proactive When It Comes To San Diego Online Reputation Management
Many unscrupulous companies that claim to perform reputation management really perform “reputation manipulation” which is, essentially, posting a bunch of fake positive reviews. And this practice does work well for a short period of time before it backfires spectacularly.
The reason that this method back-fires is that it’s unnatural and review sites are always on the lookout for them. They’re really good at uncovering this deceptive practice and when they do… they’ll delete all of the “good” reviews you paid for and then lock your account so that you can never rebuild your reputation.
Goozleology takes a long-term approach to San Diego online reputation management that follows all of the rules that the review sites want you to follow.
- We pump up the positive reviews that you already have so that they show up at the top. And because people are more likely to give a positive review after seeing a positive review, they’ll be more likely to give you a positive review.
- We show you how to get your fans and customers to give you a positive review. Sometimes it’s as simple just asking the. Other times, it may take a little more like entering them into a contest for a free dinner.
- We set up monitors to automatically notify us when people mention your business. If we see you mentioned on Twitter, we’ll act on your behalf to thank people for positive reviews and notify you of any negative reviews so that you can address them.
If you’re tired of…
- Having your business suffer at the mercy of a few negative reviews
- Wondering what people are saying about your business
- Not getting the positive reviews you deserve
Then contact us today and put the success or your business back where it belongs… in your hands!