SEARCH ENGINE OPTIMIZATION
We specialize in search engine optimization, online marketing, PPC, Conversation Optimization, and much, much more.
We can develop your online marketing plan, organize the resources, identify deficiencies, launch and execute a plan that fits your budget.
Are you a nonprofit in needs of an advertising push? We help nonprofit 501c3 organizations acquire and utilize $10,000 to $40,000 in Google AdWords every month.
Having substantial content on your site is critical for ranking in search engines and engaging your audience. But what if you don’t have the time?
Web analytics is the measurement, collection, analysis and reporting of your websites data so that we can understand and optimizing your site for search engines and your visitors.
WEB DESIGN & DEVELOPMENT
A website is about providing information to the visitor/user in the best possible and most efficient manner. Each of these elements is a representation of information.
You have to know what your customers are saying about you. You need a reputation monitor that can alert you 24/7 to potential problems.
We show you exactly how we rank our clients at the top of search engine results. We hold FREE webinars often and then post the videos online.
Our SEO strategies, methods, and techniques will launch your site into the stratosphere as quickly and as safely as possible. Plus, our long-term philosophy helps your business dominate your competition for the foreseeable future. And whether your business is in San Diego or Cleveland or Tokyo, we can help with your search engine ranking.
The Five Benefits of Search Engine Optimization Services (SEO)
If your site is not on page one or two of Google, then it is almost invisible. So, our first goal is to get it into the top 20 results. Then we work harder and harder until it cracks the top 10, top 5, top 3 and then grab the top spot.
When performed correctly, SEO drives incredibly targeted traffic to your site that is looking for what you are selling. Not many forms of marketing are as targeted as SEO.
Goozleology offers many services that provide substantial ROI, but none of our services provide as much ROI as our SEO services. Dollar for dollar, SEO provides much higher ROI over any other form of marketing in the long term.
Why? Because once we get your site to where you want it to rank, it takes minimal effort to keep it there. This is unlike other forms of advertising like Google Adwords which require you to keep paying to keep playing.
It is simple really. When people search for a term in the search engines, they assume that the site ranked #1 is the best at what they do. So wouldn’t it be awesome to have potential clients think that you are the best at what you do?
The #1 site for your niche has indeed found that SEO provides the best ROI, and they are reaping the rewards. So why haven’t you? Well, with our help, you can wrangle the #1 spot from your competition’s vice grip.
Here’s a question for you… If you advertise on TV, radio, or through PPC, will your phone stop ringing if you stop paying for the advertising?
Of course it will!
SEO is different though because once we get the results you want, it takes 1/10 the price to keep your site there. Moreover, if, on the rare occasion, your competition knocks you off your perch months from now, we simply re-launch an SEO campaign to knock them off once again. However, whereas it takes a long time to grab the top spot the first time, it takes much less time to re-grab the top spot.
WARNING! Some SEO companies claim that the results of SEO are permanent. This is not necessarily true. While many of our clients outrank their competition indefinitely, some of their competitors will also hire another SEO agency to battle us. Note: we will not work with competition in your area.
If this happens to you, we will research what happened and advise you on what to do. Nine times out of ten, the “affordable” SEO company your competition will have hired will use black hat methods. These kind of methods generate very short term results, and we’ll advise you not to worry about it. In these cases, your site will bounce back naturally.
On the rare occasion that your competition hired a relatively competent white hat search engine optimization company, we’ll advise you to re-launch our SEO services for a short period.
Personalized and Strategic Solutions for Long-Term Success.
No two businesses are alike. Even two burger joints can have vastly different customers based upon cuisine influence and location. So we do not treat your business like any of our other clients. We work with you to develop the best SEO plan for your business because a simple search engine submission will not do much.
Some sites will need 10 pages of content. Others will require 100.
Some sites will need only a dozen high-quality backlinks. Others will require 12 dozen.
Building links to your site is critical to your SEO success. However, there are safe, ethical and powerful ways to build links, which Goozleology implements using the right SEO optimization tools, and there are “black hat” methods that will eventually get your site penalized.
Yes and no.
We do not outsource the building of links directly to your site (Tier 1) because these are the most valuable links. Therefore, we build them ourselves using a precise method. We create high-quality sites on aged, high authority domains related to your site, and we link them to your site.
For example, if you are a dentist, we would actually create several sites related to dentistry. They could be about oral care, choosing a dentist or even a more general site about health. Then we create high-quality content, post it on the site and then links back to yours.
Now, we do have a team of highly trained and trustworthy link builders that build links to the Tier 1 sites, then links to the Tier 2s, and even links to those Tier 3s.
However, again, only our in-house SEO specialists build links directly to your site or any of your properties like Facebook, Linkedin, Youtube or Twitter.
First of all, white hat SEO is what Goozleology does, and it simply means that we only use methods that are approved by the search engines. This process takes a little longer to achieve results, but it also achieves better and longer-lasting results. Plus, your site will never be hit with “The Slap” which pretty much removes your site from the search engine results.
”White” and “Black Hat” are terms pulled from westerns where the good guy always wore a white hat and the bad guys worn a black hat. Ergo, “black hat SEO” is the type you want to run from. Unfortunately, unlike the movies, it is not so easy to tell them apart because black hatters do not ever tell people that their methods are black hat.
So, how can you tell whose white or black hat?
Well, for one, trust your gut. If what they do seems to be unnatural, then it probably is. Also, if they guarantee that they are going to get results in a couple of weeks, then they are indeed building thousands of spammy links to your site.
White hatters will tell you up front that it is going to take 3-8 months, and maybe even longer, depending upon how strong your competition is. Because it takes time to research your business and competition and then it takes even more time to build powerful links on related sites because we have to build relationships with those sites.
Other Services Related to Our SEO Services
Website Blueprint and Design
Many web designers are phenomenal at what they do. However, they may not know how to develop a digital marketing plan for long-term success. Nor may they know how to structure and build a website so that it ranks high in the search engines and gets noticed.
Here’s a good analogy… many web designers are to websites as interior decorators are to houses. Interior decorators know how to make a house look beautiful, but they do not know how to design the blueprint, lay a foundation, or build the structure of the house.
At Goozleology, our SEO experts and web designers work together to develop your site in the right order so that you receive the best results.
Social Media & Inbound Marketing
Nowadays, social media is critical to a business’ success online but it can also be confusing and a complete waste of time if you do not choose the right platforms and update them continuously. We will help you determine where you should focus your time and develop a plan to attract new customers.
Most likely, your business does not need to be on all social media platforms. For example, a business lawyer would probably have great success on Linkedin but generate zero interest on Facebook. Conversely, a restaurant might do wonderfully on Facebook and terribly on Twitter.
SEO and SEM Consulting and Training
One misconception about SEO services, in general, is that the SEO company does all of the work. This is not at all true. Instead, the 80/20 rule applies.
Goozleology does 80% to save you time and get 20% of the results.
On the other hand, the 20% that you contribute will generate 80% of the results because it is your business.
You see, your prospective customers can subconsciously tell whether you are contributing to the success of your site. Give it your flavor and interact with your clients in a fun way and you’ll get vastly better results than your competition.
Just don’t confuse the 20% of the results that we achieve with being “of lesser importance”. It is not. Because it is very easy to get your site’s content on the search engines (the 80% of results you will be generating). What is hard is raising your site to the top of the search results.
It’s kind of like comparing a NFL caliber player to a college player. The college player might have 80% of the size, speed and strength as the NFL player, but they’d never cut it in the NFL.
Fortunately, in addition to being SEO experts, we are also excellent teachers that take scary SEO methods and tame them like little kittens.
Look, if a picture is worth a thousand words then a 60-second video is worth 1.4 million words.
If a picture is worth a thousand words then a 60-second video is worth 1.4 million words.
Video captures a person’s attention. And when it comes to SEO, video ranks even better than text, so you need to consider video in your marketing efforts.
Google Business View
Do you have a restaurant or “destination business” that is widely based on a particular look or style? Well, our photographers can take professional photos and videos to be featured in your Google My Business listing.